From Awnings To Appetizers: How The Proper Restaurant Atmosphere Is A Must
Next to the food and drinks, nothing is more important for a restaurant than its dcor
. From the right lighting to the choice of tablecloths, everything about the dining experience must promote the establishment. One way to do that includes the addition of awnings or canopies. Combined with a general sprucing up, you can be sure your restaurants marketing message is as good as its main course. Read on to learn some basic restaurant decorating ideas for your establishment.If your restaurant is not a part of any multi-billion dollar franchise, you probably have to make decisions regarding every aspect of the restaurant: from the menu to the tablecloth color to the logo design. Often what makes or breaks a restaurant comes down to two priorities: food quality and dcor. The way your restaurants interiors are designed and maintained will have a huge impact on the customers liking it in the first visit and coming back for more and more. And one way to ensure a helpful sprucing up includes proper awnings, shade structures, and canopies.
For one thing, awnings and commercial shade structures are all about making a first impression. Remember that long before a restaurant patron has taken their first bite of bread or sipped their first cocktail, theyve already surveyed the exterior of the building. Does your restaurant fit the neighborhood? Does it stand out in a productive and meaningful manner? And is the restaurants signage appropriate for the space? Failure to pass these basic tests may mean a loss of business something no restaurant owner wants to see happen.
Awnings and canopies are ideal ways to invite a positive dining experience. Awnings are both functional and promotional items. On one hand, they protect patrons from the elements, providing a measure of wind shield, shade during sultry summer evenings, and of course, protection from rain and even snow. But their aesthetic value is equally key. Retractable or fixed and made from a variety of materials, namely aluminum, fabric, mesh and combinations of the three, awnings can immediately set the mood via their shape and logos. Imagine youre an upscale, classy Jazz/live entertainment restaurant, where music is as important as food. In that case an awning that includes the graphic of a jazz ensemble or horned instruments and large musical notes might be the way to go. If going for a more subtle approach, a shade structure patterned in the shape of red bricks might match an actual brick (or stone) exterior. Remember that little changes such as these can go a long way toward an entire revamp of your restaurant and its ambiance.
Of course, if awnings and other shade structures improve the messaging of a restaurant and are a patrons first impressions, canopies very often round out a restaurant-goers final thoughts. While less focuses on literal messaging than on style and atmosphere, canopies extend a restaurants outdoor footprint, adding a sense of elegance as indoor amenities are brought outside. Built from a similar selection of material as stated in the previous paragraph, canopies can still retain the natural collective body heat from guests (and hot food) with only the most minor of fold-down fabric walls. And as fall weather progresses and the temperatures drop, these simple measures can be augmented with propane heaters, turning outdoor dining into a year round possibility even in some of the countrys harsher winter climates.
But awnings, canopies and shade structures are just the beginning as a restaurants overhaul or seasonal change, must be thorough and complete. In other words, if a new awning sets a new mood or tone, chances are the inside of the restaurant and even its menus will require tweaking too. So before getting on the designing table, take stock by checking out the entire area, entrance, and booths included and see what you have got to build on. Just remember that you have to create an ambience which will help customers enjoy their food better and bring them back again. So here are a few tips in addition to the above to spruce up your restaurants decor:
* Choose a theme: If you choose a certain theme which matches the area your eatery is in, or the food you serve, or the specialty of your restaurant, it can really simplify your decorating decision. For instance for a joint on the beach, you can have a tropical dcor theme with the colors of the sun, sand and the sea on your walls and furniture. Similarly, for a rock music themed restaurant, you can use dark colors on your walls, put up posters of rock legends and use dim lighting etc. to create the dreamy effect of a rock stars van. Choose a theme and based on that decide on the colors, furniture size, wall decorative pieces and ceiling enhancement ideas.
* Color scheme for a theme-less restaurant: In case you do not want any theme to define your restaurant, you can them work towards combining various elements to create a great ambience. The color of your walls matters a lot. So choose colors which complement each other and give a welcoming feel to the whole place. Keep the entrance uncluttered to let the visitors see they are in an open and spacious eating joint.
* Lights can make a huge impact: You can make your restaurant look classy, Victorian, edgy or modern or even homely with your choice of lights. So choose lamps and light fixtures which will offer your restaurant a definite look and feel. You can also hang beautiful lamps from your ceilings and give the entire area a pleasant feel.
* Decorate the walls: Choose pictures or items/memorabilia or posters to hang on your walls based on certain considerations. They should match the furniture you have (specially the picture frames) and also the entire ambience created by the colors, tables and the light fixtures.
From appetizers to canopies and awnings and nearly everything in between, sprucing up your restaurant for the long haul or for a seasonal diversion requires, planning, time, consideration, and above all, care. Los Angeles-based Academy Awnings, is ready to be your guide for whatever design needs your team is looking for as they work to add instant visual appeal to your restaurant. You can make a huge change in your customer appeal with these design alterations- just research a little and get creative!
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