Frbiz.com Reports Microsoft Anti-piracy Operations Escalation: Windows7 Cheap Grab City
According to Microsoft's schedule, there are nearly a week
, the new system, windows 7 will officially meet with the global customers. However, for some users, especially the domestic users, this new system is not a mystery. It is understood that in order to further expand the domestic market, Microsoft Genuine number of users, Microsoft has started from October 1, on the internal network of several well-known mall in the Chinese version of windows 7 pre-sale, the price is as previously announced, the minimum configuration version of the The sale price was only 399. Video: Microsoft Small star Kylie starred Queen's second Win7 AdvertisingMedia Source: Sina Podcasting
With Microsoft the first half of this year in the domestic vigorous anti-piracy operation, windows 7 pre-sale low-cost grab gate, etc., seem to have action to explain the past, China's piracy market, "one eye open eyes closed an eye" Microsoft, is now is to "play is really the" hope that through two different ways to the common "advancing" in the Chinese market of genuine road.
window 7 from selling low-cost
In the 11 Golden Week, Microsoft windows 7 has legitimate software sales in the domestic websites 8844, excellent Amazon, New Egg Network 3 official pre-sale. Reporter login to see these sites, pre-sale total of four versions of the package Home Basic, Home Ultimate Edition, Professional Edition, Ultimate. Among them, the price is the Home Basic version of the lowest, only 399, the most expensive flagship version priced at 2460 yuan.
Microsoft has said that the relevant person in charge, windows 7 in the country's pricing is a global "minimum" price, and nearly 20% cheaper than the VISTA. Antivirus software is almost three-year lease costs.
As of press not have a formal pre-sale data, however, Amazon said that according to excellence, from the present situation, 699 dollars the most popular version of the family's flagship, is double the normal version of sales.
However, despite the low prices to attract the eyes of many domestic users, in fact, the real purchase and use of legitimate user or a minority. In July of this year, the final decision Tomato Garden case caused a big stir in China, the other side of the car, windows 7 selling pirated software is also quite good. Reporter in the city of a computer store for a software sales store, understand that more and more easy to sell pirated windows 7, one day last month, sold about 7 to 8, and now you can sell 13 a day or so, the price of 10 ~ ranging from 15 yuan.
A computer enthusiast, told reporters in their circles, many people have "experience" of the windows 7 for several months, and certainly not before the official Microsoft has made available online to download or trial version, but the load in the major OEM branded computer "genuine."
"Carrot and stick" anti-piracy
Compared to the past treatment of domestic piracy market "cautious ambiguous" attitude over the past couple of years Microsoft has become more "clear and intense."
In August this year, "Tomato Garden" into the domestic anti-piracy in recent years, the most typical case. In fact, in July, Microsoft has been v. Beijing Strong Future Technology Development Co., a case of pre-installed pirated software is successful, compensated a total of 461,409 yuan RMB. In September, Microsoft v. Shanghai Hongtusanbao Computer Corporation and Shanghai Hongtusanbao illegal pre-installed in department stores, selling computer software, Microsoft's case is successful, compensated 700,000 yuan. The industry said that this time Microsoft anti-piracy operation to win again and again, I believe that there will be more drastic action.
Series of anti-piracy operation in the domestic implementation of Microsoft's Genuine strategy part of it. In addition to severely crack down on the use of pirated software producers and providers, in terms of price and installation convenience, further cater to domestic consumers and tell them to "genuine and pirated CDs," the difference. It is a "Luo Bujia stick." Microsoft and Hewlett-Packard, Lenovo and other well-known computer makers to ensure that genuine installation rate, while also looking closely at the windows 7 pre-installed and upgraded the pace, and many computer makers starting in July this year, after another public announcement related to upgrades Shier. VISTA year in the domestic market with the world's lowest pricing strategies, in the windows 7 found a continuation of the price of 399, in fact, equivalent to ordinary anti-virus software, the cost of renting for three years.
At the same time, windows 7 itself also strengthened the capacity of being pirated, if the use of pirated, the user may be experienced as black.
Free software is another major means of implementation of Microsoft. In July of this year, Microsoft launched a free online version of Office. Microsoft's official line by the end of September to provide "security software" free download, as long as free installation of windows genuine users will be able to use. Microsoft made it clear that the relevant person in charge, "such a big computer and IT market, the importance of Microsoft's self-evident," In addition, Microsoft hopes to "windows 7 as Microsoft windows genuine business in the Chinese market turning point." A report from Analysys International showed that 20.1% of the pirated users into thinking that they bought the computer pre-installed software is legitimate. This shows that Microsoft has a lot of potential users in China, although they do not use genuine.
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