Frbiz.com Reports Lg Mobile China R & D System Adjustment: To Regain Share In Cottage Machine
LG mobile phone is in China R & D system quietly adjusted in order to avoid making
the same mistakes in the smart phone era, was "cottage machine" to seize the territory.LG Electronics China-related sources said that the adjustment of the focus, that is, their hardware platform and operating system to integrate research and development. R & D process to break the phone in the past, "hardware platform" and "System Design" two systems operate independently of the situation.
In the field of non-smart phones, providing a mobile solution for a growing number of third-party research and development company, so that the technical threshold of mobile phones has been greatly reduced, and to help a large number of small and medium sized mobile phone companies to complete the expansion, contributed to the popularity of cottage machines and affected a mobile phone industry, the division of the territory.
For the mobile phone market was seen as the most important growth point in the future of smart phones, mainstream mobile phone manufacturers are obviously not fall. Late last month, China Unicom has finally started after long-awaited sale of iPhone (mobile access) mobile phone, China's smart phone into the white-hot level of competition in this.
Some mainstream handset makers believe that cottage machine model of the influence of R & D will be difficult in the 3G era continued. 3G will be a great extent due to changes in consumer demand for end products and, ultimately, cell phone makers to increase their own requirements.
However, the smart phone will be cottage threshold is not high enough to shut out the extent of machine. Analysts In-Stat released a report is expected over the same period, from 2009 to 2013, China's smart phone market, a compound annual growth rate will reach 25%, and that the next wave of market growth of the main driving force will come from reduced market entry threshold.
In-Stat analyst Liu Bo Feng of the China Sina science and technology, said, Android, OMS operating system and open source Symbian, as well as the MTK, and Huawei's Turnkey chip platform will greatly reduce the barriers to entry firms. Dell, Acer and other PC makers, as well as numerous domestic handset manufacturers and makers in Shenzhen have already or in the layout of introduction of the smart cell phone terminal.
"Smart phone operating system and smart mobile chip platform, lowering entry barriers will enable existing and potential smart phone manufacturers a lower upfront investment, lower prices and faster response time to provide smart phone products." Liu Bo Feng said, .
At this point, around the end-user needs to upgrade the hardware configuration and on this basis, to improve the operating system, becoming one of the few manufacturers such as LG can confront cottage-in.
LG Electronics-related sources, the company's mobile communications division president of China Li Changhe, and has more than once in the internal meeting stressed: "To come up with the new system to address the different R & D departments work together when an issue."
In the field of smart phones, LG launched a variety of operating systems based on Windows Mobile phones, while its also a Google OHA (Open Mobile Alliance), one of the founding members and was recently released its first mobile phone using Android system GW62. OMS-based platform OPhone China Mobile phones, LG has the same layout. The stakeholders said that in the near future for China Mobile and China Unicom launched a customized phone, LG China has developed under the new integrated operating platform.
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