Himfr.com Reports Ballmer Denied That Microsoft Developed Its Own Brand Mobile Phone
According to foreign media reports, Microsoft CEO Steve Ballmer told reporters last
week denied that Microsoft will launch its own branded mobile phones.Last week there were reports that Microsoft is developing its own brand mobile phones, their names were "Turtl" and "Pure", and have relevant pictures were exposed by the media. But Ballmer has revealed in the interview, develop the hardware does not meet Microsoft's strategy, Microsoft will not lose the greater.
When asked when we can buy a Microsoft-branded mobile phone, Ballmer said that the hardware market is divided into two categories Volkswagen products, a class is a small niche products, annual sales of more than 300 million Taiwan belong to the public products. Computers, TVs and mobile phones do not belong to a small niche products, these products have been able to become a mass product, in part because the firms need to cooperate with each other, it is difficult there a dominant situation.
Ballmer also said that mobile phone is not a niche market, it only appears in some of the smaller categories of a dominant situation. Some enterprises may be able to obtain a monopoly in a small niche market, but once the size of the market to expand to become the mass market, it must be a number of companies involved, while Microsoft wants to by virtue of the software advantage to benefit from the mass market.
Ballmer said: "While Apple and RIM can enter the mobile phone industry, and has achieved impressive results. But when annual sales of 1.3 billion mobile phones are smart phones, the most popular software must come from those who do not own production of hardware vendors. We do not want within a short time span this gap and the loss of long-term interests of the reason we believe that the development of software to successfully penetrate the mass market, the reasons are also here, although some companies today really got a vertical strategy for good progress. "
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