Frbiz.com Analyzes Shishi Pants Industry Enterprises To Expand The Eu's High-end Market

After the outbreak of the international financial crisis

, Shishi City, slacks Association has planned to expand their overseas markets, "going global" strategy, the experimental units - Bo Martini (Fujian) Garment Weaving Co., Ltd. has successfully conducted a one-way outside from the inside of the transformation of a single . Reporter learned yesterday from the company, the first three quarters of this year, the enterprise exports outside the European Union's high-end single-single accounted for the total amount of 50%%, and for the lions slacks relative surplus industrial capacity, well-planned and organized transfer to foreign markets, providing a successful sample.

The international financial crisis hit, so that casual pants Shishi Association saw the entire industry in excess of the domestic market around on potential crises, and stressed the need to enhance product differentiation and market a wide range of research to improve the economic risk of the entire industry of anti - capacity. Accordance with the Association of deployment, lions pants Industry Association member companies Bo Martini's main attack the EU market. The company has carefully studied the characteristics of the EU market will be product positioning in a small volume, high value-added line of high-end market, and timely production and management system of the company's adaptive adjustment, through the establishment of marketing in Shishi clothing city center, to participate in various international exhibitions and so on, with the European Union established a business customer communication channels, its sincerity touched the hearts of European customers, the EU began to small single-pathfinder customers.

Bo Martini received outside of every single one is walking on thin ice, seriously hard for. Selection of the fabric, the fiber content and content control was very accurate, never vague; a variety of specifications size requirements were very strict; clothing color in strict accordance with the requirements of European customers; technical standards in accordance with the European Oeko Tex 100 items in strict; each orders for delivery within the pen are in complete accordance with the amount of shelf-life; European Union customers acclaimed, high-end orders were.

It is understood that, as the company's focus on product quality, so far, the company completed a number of orders for non-one cases of quality accidents occur, the customer a very high degree of trust. A Spanish businessmen begin taking orders for 1000 only five are now available to 5 million, 100 thousand additional step by step. The company had to go for a purely domestic market within a single line of enterprise, in the first 9 months, the EU accounted for all the high-volume production in order to complete 50%%, and has basically completed the transformation of foreign high-end line of gorgeous.

Industry insiders believe that with the implementation of lions slacks Association "going out" strategy of continuing in-depth implementation of the Bo Martini explore the successful experience of the EU market that the United States, Latin America, Africa, Japan and South Korea, Southeast Asia and Middle East markets, are to continue efforts to expand the space.

by: Frbiz

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