Frbiz.com Analyzes China's Young Generation Interested In The Car Fanatic
According to overseas research institutions have recently conducted an online survey network
, and many teenagers and young people's interest in cars to reduce.The survey began in January this year until August. Via Autoblog, personal blog and other car-related Web sites, as well as Twitter and Facebook and other social networks to investigate the company and the hundreds of thousands of people online exchange, and then analyze their remarks.
The respondents of the object is known as the Y generation, including those born in the last century, 80's and 90's crowd. These respondents were divided into two categories, one category is 12-18 year-olds, and the other is the 22-29 year-olds. The purpose of this investigation is to understand their overall view of the automotive industry, as well as preferences for specific brands.
Overseas research agency personnel, said: "By working with young people online discussion, we find that they have a car is not so keen and urgent. A number of concepts shift."
Research institution believes that is partly due to economic reasons. The thirties in the last century the world's most serious economic recession, with the cost and maintenance of a car is quite low. Gasoline prices gasoline prices at the time, only 30 cents a gallon. Every American youth have become the surging blood, eager to own a Chevrolet Camaro or Pontiac GTO cars.
Findings also suggest that with social media and social networks, the arrival of young people in real life, a decrease in demand to hold public meeting on the mode of transport demand declined.
The survey for the automotive industry in terms of not good news.
Overseas research institutions Parker, vice chairman and general manager, said: "Adolescents and young people's negative perceptions of the automotive industry will have an impact on the future of car sales. In all consumers, Y generation's spending power of the most powerful, even more than of the baby boom generation. They are very picky on the brand and products. automakers are required to gain their trust and loyalty. "
Japan is the major developed countries in the first car to hold the rate of decline in the country. Young consumers interested in reducing car ownership, especially in urban areas, Tokyo is most apparent to consumers.
This trend has been for Japan's auto industry a serious impact, but also dependent on the car industry and the industries such as accommodation away from public transport routes a threat to retail.
However, overseas research institutions analyst, said in an interview, the 1.3 billion Chinese consumers are very enthusiastic on cars. In January of this year, China's monthly vehicle sales for the first time surpassed the United States.
Despite the rapid development of China's domestic auto companies, but the United States, Japan and other countries, automobile manufacturers will be the development of enterprises in the Chinese auto market hopes
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