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Four Appliance Giants Have Turned To Snatch Automotive Cake

Four Appliance Giants Have Turned To Snatch Automotive Cake

Skyworth , Konka, Haier , TCL and other enterprises have turned to a huge market potential


Automotive Industry Appliance giants "dream car" throbbing again, Skyworth, Konka and Haier have shot automotive electronics industry.

Yesterday (May 23), Skyworth Automobile Electronics Co., Ltd Liu Xuepeng to the "Daily Economic News" reporter revealed that thousands of companies have fought over in the domestic automotive industry, and equipment market, Skyworth is working with

Chery Motor approached the first to break into the top want to install in the marketplace opportunities. Are being actively detected and other preparations. Liuxue Peng said the second half of this year there will be preliminary results. Four Appliance Giants Have Turned To Snatch Automotive Cake


Skyworth's "city rivals" Konka seems to consonance. In its 25-year-old birthday celebration, Konka announced a comprehensive Sharu automotive electronics industry, not only to car audio and video series, and will gradually extend to the engine control and other fields.

At the same time, Konka, president-designate Song Yung Konka future initial public elaborated a complete map of digital technology industry, household, automotive and handheld digital entertainment products will be Konka's three "sword."

Fact, not only is Skyworth, and Konka, Haier, TCL, and other enterprises have also been attracted by the huge market potential.

It is understood that in developed countries, each new vehicle, the automotive vehicle expenses to the average value of 26.2, but China is only 7 or so.

More high-end cars, the more obvious trends in electronic or exceeded the repairer the cost of more than half. More importantly, Liu Xuepeng revealed that at present, the gross margin of automotive electronics industry is as high as 50%. Struggling in the small profit margins online home appliance giants switch to auto electronics industry, is not surprising.

Liuxue Peng said that the recent in 2012, Skyworth will focus on car audio and video systems, the current has reached one million units of annual capacity. But this is only the first step into the automotive electronics industry. In the future, Skyworth will further Sharu core automotive parts such as chassis control systems in the field, the last fully engaged

Automotive Industry . Liu Xuepeng last added: "Everyone wants to intervene in the automotive industry, but is very particular about how to intervene, after all, household electrical appliance enterprises 'fees' not white cross."

Not long ago, claiming that the financing will be in 5 years, 8.0 billion to build 450,000 cars annually scale

Oaks Only a year later had to withdraw from a heavy heart. 90 million yuan into Oaks Auto impulse must pay the price.

Coincidentally, the U.S. group's "dream car" has become a "heart" car project being centralized in a small appliance-based Xinhua, under Group, the future fate of a beauty no longer willing to talk about and topic.

However, the household electrical appliance enterprises curve strategy still faces significant risks.

Remind Song Tsinghua University Center for Automotive Research, "Daily Economic News" Reporter: First you need to have sufficient funds to support vehicle manufacturers are at least 6 months of the funds used risk; Secondly, the core of the automotive electronics industry component production, technological barriers, in particular demanding software.

Song Jian said that the current function of the automobile and automotive electronic components 90% of all foreign direct import and domestic assembly.

Finally, trade barriers should not be overlooked. Beijing Automotive is one of the introduction of the modern mind to use the special facilities supporting whom, to develop and bring to Beijing

Parts Industry. Can be modern here, the matching shift the original plant has also brought, at best, some of them dominated the new joint venture factory.

In developed countries, each new car Four Appliance Giants Have Turned To Snatch Automotive Cake


SAIC Car Electronics expenses to the average value of 26.2 vehicle, but China is only 7 or so.

More high-end cars, the more obvious trends in electronic or exceeded the repairer the cost of more than half. At present, the automotive electronics industry, gross margin as high as 50%.

Four Appliance Giants Have Turned To Snatch Automotive Cake

By: dpdo
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Four Appliance Giants Have Turned To Snatch Automotive Cake