Five Tips To Improve Online Surveys
Online surveys are an excellent way to know what your customers
, your clients, or even your employees think about you and your business. Ideally, surveys should be able to provide clear and actionable insights that will help you with your decision-making. The more time you give in improving your survey, the more chances you will have of getting higher response rates. Here are five practical tips to help you improve the quality of your survey and increase your chances of getting quality response from your respondents.Clearly Define Your Objectives
Unclear goals lead to unclear results and have no potential of providing you with real decision-making value. Purpose-driven surveys, on the other hand, have higher response rates. Before you start formulating your questionnaire, ask yourself first why you are creating the survey in the first place. Ask yourself, too, what you hope to accomplish with your survey and how you are going to use the data you will be able to gather. This may sound obvious, but there are too many out there who make the mistake of conducting online surveys without having a clear goal in mind. With right planning, you can be a hundred percent sure that your survey will be able to help you collect the right data that will you with your decision-making.
Keep it Short and Focused
A survey that focuses on a single objective usually have higher and quality response rates than those that covers multiple objectives. To ensure the quality of the response you will receive, keep your survey short and focused on a single target. People easily get bored answering lengthy surveys, so make sure you come up with one that your respondents can finish answering within 5 to 6 minutes. In the same manner, see to it that you keep the questions simple; they should be specific and direct. And as much as possible, use close-ended questions that your respondents can answer with either a Yes or a No. This will make it easier for you to analyze the data later on.
Pretest the Survey
Youll never know that your survey has glitches on it until you let another person answer it. To make sure everything runs smoothly, ask a few colleagues or even some of your target people to take your survey before you start distributing it.
Consider Offering Incentives
While this does not apply to all types of survey, this will surely help improve response rates. According to research, incentives give survey response rates up to 50% boost.
Only Invest in Reliable Online Survey Tools
This may seem obvious, but not all survey creators available online can provide you with the kind of results you are looking for. Yes, there are some that offer free use of their tools, but these tools are usually limited. A fully-featured web survey creator may cost you money, but you can rest assured that investing in one will give you a higher ROI. Check this site out to have access to one of the most reliable online survey creators today.
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