Five Foreign Trade Enterprises Face Difficulties In Transition
In recent years, China's textile exports have hampered the United States and
the European Union have come up with "anti-dumping" as a front to block the influx of cheaper products from China, a large number of their own, be regarded as "plague" is not. In fact, the dumping does exist, or else the Ministry of Commerce Bo Xilai, Minister Knight will say such a thing?? "China's export 800 million shirts, but also not one for Airbus." Can imagine that the so-called brand in China, lack of technical content and added value products in some countries abroad Sell Blocked, can really lead anywhere?Particularly saddened that a few years ago a lot of foreign companies to do the rush around the occasion, and not considered "winter" will be coming. Hindered face of the export enterprises can not digest too much capacity, the only way is to develop the domestic market, business transformation, but our lovely foreign trade enterprises will be reported in addition to the declaration, other than tax return, do not really know what will do? In addition to the quality of their products other than perhaps a little plausible, from the technical research and development, to production, management, market Marketing , Brand value, tracking services, simply and domestic predators who were unable to form peer competition between large, very raspberry, but the key point is to adjust as business model simply can not adapt to the domestic market and consumer demand, the results lead to defeat can be imagined. Shanghai Jin Release Strategies for foreign trade based on years of research institutions, research and consulting company in transition, found that many foreign trade enterprises of the following questions:
1, the plight of the industry chain extension?
An operational headquarters in Shanghai Yanan Road Grade A office space for foreign trade companies, the boss is a Stanford economics background "sea turtles", through relationships with overseas venture capital, and shift the beach in the imported " Medical Devices "Profiteering. How much profit medical devices, went to hospital for a" magnetic resonance "will know. The last few years have accumulated enormous wealth, do not believe in the wealth rankings, the real money are the main general way: he to the huge amount of cash or transfer overseas, or through various name and means to invest in eight non-related industries. such as processing of agricultural products, real estate, logistics, warehousing, Print So that the money would dry, and she won several national underwriters the right to purchase fruit base, began to export to the United States Canned fruit And processed products. And several well-known U.S. food companies to do contract work, such as Pizza Hut pizza, which is entirely with the peach available to them. You know this business year just how much profit selling you peach? 60 million!
Why the business is doing so well is not a business happens to meet, make their own products into the domestic market, the profit of light for foreigners working or too thin to settle old scores. So the enterprises to export a Plastic cups The "canned fruit" used as competitive products, began aggressively on the market. Very funny is actually the product name to "really." Thanks to the boss or the top students to stay over ocean, actually the name, the United States Kraft's "Guozhen" instant Drinks 30 years has been marketing the world, in China ten years, in the absence of any market research, based on racking our brains Gaoge the same name, is destined to doom the fate of this product. If you're in Shanghai, casual look to a convenience store, but also to find its traces. In 2004, the "sea turtles" put out huge amounts of money to market, channel terminals are doing well, also giving a pleasing and creative advertising films, that is, not sellers for the simple reason that it is positioning its products to another Gaode unintelligible the ... ...
"Really, is not a jelly," which scared the consumer to the product as a jelly, they fear consumers recognize this is a real "jelly packaging" canned fruit, and finally, get out of a "really, not a jelly," 4 not as geek to. Really regret, the top students at Stanford University that even the most basic market positioning also ended up this way really is to consumers as a pig's brain. A nondescript, not in the minds of consumers the impression that the establishment of clear and focused, the consumer experience into the larger, the greater the loss, I have a special taste a bit, really not as good as usual canned fruit, 150 grams of packaging, and solid 50% do not matter, pricing turned out to be four five, and the stealing of money is really no different, and to consumers is simply the negative consumer experiences with devastating.
Five Foreign Trade Enterprises Face Difficulties In Transition
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