Females On The Rise
An Intuit Inc. study reports the way in which women work and live is about to change over the next ten years, as it is probable one billion women will enter the workforce, or begin a businesses by 2020.
It is believed a 'she-economy' will evolve, through low-market entry costs and a flourishing micro-credit system. Today women represent a powerful worldwide consumer force, resulting in urban migration, greater knowledge of mobile technologies, increased access to education for women and a greater understanding of the Internet.
Major outcomes from the study suggest:
Women, especially those in emerging markets, will be the strongest force in the universal market place -- taking on increased leadership roles across business and education.
On a worldwide scale, 970 million women, who have not previously entered into the mainstream economy, will either start their own businesses or become employed.
In the next 10 years, Gen Y women across race and ethnic lines will dominate the professional work place, increasing their roles in upper management in both professional services firms and in professions such as medicine and law.
"Don't think about making women fit the world think about making the world fit women. They should pursue the life choices they would most enjoy, regardless of societal expectations", says Gloria Steinem, a high profile feminist activist, as she censured women's magazines for displaying fake and airbrushed female images.
"College curricula should also be revamped to be more inclusive of the modern woman."
"Men created the companies, the leadership models and the systems that are breaking down in today's world," said Psy.D., Marcia Reynolds, in one of her recent report. "I think our best shot is to quit trying to fix the old way and look to create an exciting, collaboration-based, innovation-run new way. I believe there are many men who prefer mutual respect over domination".
Even though there are more female world leaders now than at any other period in history, Reynolds says that female representation in politics is still sorely lacking.
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