Expansion To The Rural Consumer Appliances To The Countryside "appetizer"

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2008 11 16, Jianyang Dresdner RCM commercial appliances early in the morning on the busy Zhong Zhibin boss

. "Every day to consult the farmers no less than, 30." Zhongzhi Bin told reporters that the store operation

Home Appliances There are 4 big brand products to rural areas over 50 kinds of models, "home appliances to the countryside activities since the year sales increased by 20%. Now

Washing machine Also go to the countryside, I believe business will be better. "

A month ago, the Ministry of Finance, the Ministry of Commerce issued a "program of promotion of home appliances to the countryside", the countryside of the products in original
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TV , Mobile , Refrigerator (Freezer), based on an increase of washing machines, the implementation of area from the original Shandong, Henan, Sichuan Province, to expand 3 to 14 provinces, covering more than 400 million rural population. China Household Electrical Appliances Association, said the person, "If everything goes smoothly, the home appliances to the countryside will greatly start and move up the rural market potential of domestic demand, bringing home appliances sales revenue is expected to reach 300 billion yuan."

Consumption tended to increase rural household appliances

"A cheaper, second, easy to use, three to be easy to repair." 17, Alleviation New Deal town 61 village reporters Hu said he saw the truth, he bought a few days ago in the town Taiwan "to the countryside refrigerator", remove the subsidies, only took more than 1700 yuan, its large capacity, rodent control device so that he was very satisfied, "quality assurance, after-sales service well."

Appliances to rural areas to expand the scope and variety, to reach more rural consumers. According to data provided by Department of Commerce, as of November 12, our province appliances to rural areas has exceeded one million sales units, to 1,018,249 units (cases), sales amounted to 1.45 billion yuan, farmers have received subsidies to the amount of 152 million yuan.

Reporter learned that, in order to better meet the needs of rural consumers, the Ministry of Commerce on bringing home appliances products, bidding criteria, standards and subsidies for the implementation details are perfected. Ministry of Commerce of the paper noted that in the future according to farmer demand for home appliances to the countryside to promote their products to supplement and adjust appropriately.

Layout of the rural market household electrical appliance enterprises

Expansion of home appliances to the countryside, the rural consumers in the eyeballs to attract the same time, appliance manufacturers have also ushered in the rapid re-distribution in rural markets.

16 days Chang Minister Deng Xiaohui marketing platform, told reporters that at present, the industry has designed many new appliances, home appliances to the countryside in the early stage of products based on the practical function for new development. This time, Changhong will launch a more extensive product line and to achieve a comprehensive upgrading of products, including the preparation of more high-definition
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TV Products, from the style, appearance, function and so on, to meet the needs of a new phase.

China Household Electrical Appliances Association, the Secretary-General Jiang Feng believes that the expansion of home appliances to the countryside, on the home appliance enterprises will be an important opportunity. "Bringing home appliances enterprise with state subsidies to maintain margins, some well-known companies can expand market share in the rural areas."

Commerce Department official said: "several billion dollars of home appliances to the countryside through financial subsidies can bring hundreds of billions of consumption, this will be the domestic appliance business, especially in the past, export-oriented appliance enterprises can the key to survival. "

by: pretty

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