Essential And Free Market Research From Ebay Counters
If you have spent a lot of time on eBay you might have noticed that many auctions include a hit counter at the bottom of the information included
. These eBay counters record the number of views that the auction has received, providing an instant assessment of the popularity of an item. This can be used in two different ways for an eBay seller; researching potential items to sell and monitoring the success of niche markets. Let's explore these two areas now.eBay counters in research
There's a saying that goes, 'There's no point finding a gap in the market if there is no market in the gap.' You might think that you've stumbled upon an excellent area to sell in on eBay because no one else is selling that product, but it could be because no one is buying that product.
Many different tools offered by eBay help you to identify how successfully eBay items are selling or have sold, the Advanced Search is one such tool. However, many sellers forget to look at the hit counter at the bottom of the page at all, focusing instead on the quantity of auctions and how much they sold for. While hit counters can be fooled with excessive refreshing of a page by buyers, looking at a few different auctions within a niche will give you an assessment as to the popularity of the items. If less than 50 page views are received toward the end of the lifetime of the auction it simply might not be worth selling into this area.
eBay counters in monitoring your auctions
It is free to insert an eBay counter into your listing and there are different designs that can be used to be aesthetically pleasing. This means that there really is no excuse not to include one. But other than in generating a vague interest as to how many people are looking at your particular auction, how can these hit counters practically help you?
Different items that sell on eBay can expect to receive different amounts of page views. A specialist niche tool, for example, shouldn't expect to receive as many views as a hot selling item. That means that you don't need to be depressed if your hit counter is coming up low, but it does mean that you need to monitor it, and other similar auctions, to see if it is worth continuing within that particular area. There is no point in spending a lot of money in advertising your items sold on eBay if they are simply never going to be popular enough to recover the costs.
Rather than simply looking at your page view counter and forgetting the information by the next day, record it in a spreadsheet for every auction that you list on eBay, whether it sells or not. Over time you will generate an incredibly valuable list that could show clearly how successful certain advertising campaigns have been, how many views you should expect for a certain niche or even how different products sell better at different times of day.
Never underestimate the use of eBay counters in your own auctions and in researching items to sell. Why not start implementing them now and begin to see how valuable the information that you will gain actually is?
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