Era Of Online Classified
Earlier, people used to take help of newspapers or journals for publicity of their
goods and services, but as technology advanced, the internet came, which promoted businesses with a huge difference. The internet has led to a new platform known as Online Classified Ads for promoting products and services at a larger scope to consumers around the globe. A classified ad in a newspaper today is expensive and small businesses cannot really afford to place anything beyond a 5-line ad, given their constricted budget. But online, all of this comes for free!
Print and online, both are important and have their place depending on the stage, size and nature of business you are in. However if the question is a pure comparison between print and online classifieds, the latter is faster, better and cheaper. Online classifieds are a more powerful, effective, interactive and accessible medium, and have a reach higher than print classifieds that is why digital classifieds have taken share over print, everywhere.
The Internet today is helping users to buy, sell and post ads a lot more easily than newspapers. When online, the users can compare a variety of products before they buy one, advertise a lot more on their products when they want to sell. Hence, there is a huge business opportunity in starting a classified platform online when the user demand is so high. The online classifieds industry has been growing fast and continues to grow further as more and more people realize the power of digital classifieds. It started with the entry of vertical players that focused on areas like jobs, matrimony and real estate section. Over time, it became evident that as much as the vertical players were useful, there was also going to be a need for a horizontally positioned classified platform that offered a simpler and faster experience across multiple categories. Such a platform would also be able to address user needs across a lot of other categories for example, electronic goods, services, entertainment, education etc, for which there existed no proper online marketplace. This led to the evolution of horizontal classifieds companies, like Dekho.com.pk that help buyers & sellers, across a lot of different categories ranging from real estate to cars to jobs to services and everything in between, meet and transact. Allow them to post their free ads receiving responses in their emails, or even responding to those who have posted ads saying they are looking to buy something. It is a definitely simpler experience for all its users.
With the advent of internet services on mobile phones, it has opened a lot of ground for online classifieds to expand their platforms. It is clear that cell phones are a big medium and has therefore, completely changed the equation. With the advent of 3G, cheaper devices and cheaper access plans on mobile, the internet landscape is going to change completely in the next two to three years.
Your classified ad acts as a mini website and can be viewed anywhere in the world and shows up at different search pages at very low or no cost. The only thing that needs to be done is to make classified ads as catchy as possible with simple & easy language .Further; it should offer the best deal to the consumer in lieu to the competition.
by: fakhra
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