Ecommerce Link Building
Electronic commerce, commonly known as e-commerce
, eCommerce or e-comm, refers to the buying and selling of products or services over electronic
systems such as the Internet and other computer networks. However, the term may refer to more than just buying and selling products online.
The basic ideas for build backlinks to increase your sites authority with search engines. Of course, no one knows the Google algorithm, but the trade
secret doesnt make it any less obvious to site builders that a link back to your domain from a respected source can net you significant jumps in
search standings. Ecommerce link building can be a huge pain.
Now well take a look at some tactics that we will employ, as well things wed do for an ecommerce link building campaign for a client. Keep in mind
that our main goal with such a campaign is to build some solid trust with the search engines, as well as with customers.
One of the most important factors to consider in your ecommerce campaign is making your customers feel safe while theyre shopping.
1. Security Seals
2. Social Communities
3. Partnerships We Recommend:
Truste
Verisign
Bizrate
ResellerRatings
Safe Shopping Network
Trust Wave
Better Business Bureau
Trust Guard
Valid Safe
McAfee Secure
Merchant Safe
Verified By Visa Program:
Google Checkout Opportunities:
PayPal Opportunities:
So Many More Options:
This is another must for shops online, mainly because newer sites cannot rank for difficult keywords. A lot of the shopping comparison sites already
rank well for the keywords youre targeting, and this can be used to your advantage. Some of the sites provide a proper link back, and its usually a
deep link, which is nice for a change.
A lot of the comparison engines out there are free, but some charge PPC and others have PPS situations. Obviously, the paid ones will require your
judgment after testing them out and seeing if theyre worth it. In our experience, most of the pay-per-click models are not worth a dime. I like the
pay-per-sale option, and on our biggest shop we see a lot of good sales come through it, keeping in mind well hopefully get more out of a return
customer later on down the road. If not, then at least youre benefiting from the brand exposure, even if the profit margins are embarrassing.
Social web apps have obviously dived right into social shopping, and theres something for everyone here. Im sure some of your products are found on
the sites listed below; if not, you can usually add them as the store owner without feeling guilty. Also, a lot of these sites provide a link, and its a
great opportunity to add more deep ones.
Mobile shopping is huge in Asia and Europe, and its finally gaining stride in North America. Chances are good that your site isnt setup or ready for it,
so where do you begin?
Depending on your shop software, you either have a pre-built option ready to buy like with Magento Commerce, or youll need a programmer. For those
looking to start out in the ecommerce realm, then check out Big Commerce which is my next choice for my next shop.
by: heena
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