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Easy SEO Practices For More Online Traffic

Easy SEO Practices For More Online Traffic

Easy SEO Practices For More Online Traffic


Search engine optimization of your online copywriting, referred to as SEO, will boost your site's ranking by search engines such as Yahoo, MSN or Google. These sites have web crawlers that continually monitor the internet and look for useful and informative content that can be indexed, and thus found easily and instantly with organic searches. You can improve the SEO of text or copy by choosing relevant keywords or terms that are searched for, and using them judiciously in your writing.

Optimizing your content involves choosing and using methods to make your copy relevant to a particular search term or user query. The first step in optimizing copy is to choose a single keyword or keyword phrase that will be the theme for your copy. Use a keyword tool that will reveal the exact words or phrases people use in searching a topic. Your entire page should be written around this one keyword or phrase.

Always use the keyword term or phrase in the title of your post or article. It should be near the beginning of the title, as long as it allows your title to flow easily. By writing a title that contains 70 characters, the whole title will show in search results. This is the primary way to make your keyword visible to web crawlers.

Pages also need more information available for SEO, and providing a page description of your page, whether it be a meta description that only the web crawlers see or short copy that summarizes your page. For example, Word-press makes it easy by providing a section where you can add a description. This could also be the first paragraph of an article or a sub-heading. What is important is to include the keyword phrase in a relevant and natural way.

Your actual article or page can be further optimized for search engines in a variety of ways. Use heading tags, H1 or H2 for your heading so the engines can locate them easily. Bold your first use of your keyword in the first paragraph. Include text that used bullet points, since both search engines and readers like them.

Include one or two other keywords or phrases that you found in your search for relevant keywords. By including other phrases that searchers have looked for, it makes your page more relevant to search engines and readers. Do not overload your text with keywords. Always use them in a natural way, and keep the article moving forward in a cohesive way.

Both images and videos are popularly searched for, thus indexed highly with search engines. When you include images, always include Alt and title tags. These tags are a natural way to use your keywords. What Alt tags do is inform the searching spiders about the type of image, as well as appearing as an alternate on a page when the image does not appear for some reason. The title, of course will show beneath the image.

One other way to optimize your page is to have hyperlinks on your page that leads to another relevant page on your site. The anchor text for the link should contain your keyword. This should work both ways within a website. Use of links that connect the site pages let search engines promote the overall relevancy of a site, ranking it higher. Include also some outbound links that lead to quality authority sites.

Use these SEO techniques to increase your visibility with search engines, thus increasing page ranks. With writing that adds value and is very readable, and search engine optimized, then your will also boost your website traffic.
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Easy SEO Practices For More Online Traffic