Dongguan Shoe Orders For Price Increases, Shoes Spring?
In a group of peers down after a storm in the international financial crisis
, the only remaining shoe factories in Dongguan, Guangdong Development is being ushered in spring production in short supply. Yesterday, the reporter was informed that because of abundant orders, many shoe factories in Dongguan in May started to order from the price increase one to two percent. The domestic footwear brand shopping centers generally the price of shoes will not increase the upstream price increases.Recently, a number of orders to shoe factories in Dongguan to find overseas buyers found that almost all plants in the price increase and the increase reached 20% compared to last year's shoe factory workers also raised the monthly salary of about 40%. The industry has spread, the world's production of 10 pairs of shoes each, there is a pair of manufacturing in Guangdong, Dongguan, Dongguan, also known as the "world's shoes." In fact, many shoe factories both export and domestic sales, driven by the international financial crisis, more to the domestic shoe factories have joined the ranks, currently the most shopping malls and markets footwear products come from Dongguan.
This reporter learned that, with the domestic economic situation and the speed of warming than the international market, and the international financial crisis has accelerated the shuffling shoe factory in Dongguan, a number of risk-shoe factories have closed weaker, with the remaining shoe factories are mostly to co-operate well-known brands are "the best factory", which led to a lot of shoe from this month's orders were tested full capacity.
However, through the winter of Dongguan shoe factory orders in the usher "Spring", the new autumn and winter footwear market will not be expensive? To this end, the reporter visited the capital more than yesterday's footwear brand shopping centers, including STACCATO, Belle, brands such as Hush Puppies have said that the prices of upstream shoe prices this year have limited impact on new fall and winter.
Acting Beijing market Hush Puppies brand of Prudential (Chengdu) Trading Co., a staff member, said shoe upper reaches of the price rise will not impact the upcoming new products.
And a Belle Brand Shopping guide also said Belle of goods produced by a fixed plant, the product will not be any increase ex-factory price. Dongguan shoe factory orders even if the price of general upgrading, Belle pricing of goods to follow their own principles and will not be affected. In the interview, STACCATO, Laiersidan, ARTMIS and many other brands that orders the price will not increase upstream, while the uplift of the retail price.
For the major footwear brands, "not because of price increases and the bidding order position," one industry points to one of the subtleties, and brands enjoy the final pricing of goods, to footwear merchandise store sales in the terminal large profit margins, even if the price of the upstream factories to upgrade the order into two, four percent of workers pay raise, it will not much affect the profit margin brands. This is new this year, autumn and winter footwear prices would not cause large fluctuations.
For example, the individual channel to a certain brand of shoes priced at 499 yuan for example, the cost of this leather goods to 20 yuan to 20% of order price calculation, the final ex-factory price of the goods does not exceed 30 element. Order prices and the brands were negligible compared to the profits.
In addition, in order to satisfy the customers to buy discounted goods psychological, for the future, "new listing or a discount," in a bid uplift each year the retail price of goods become the brand "hidden rules." STACCATO A Shopping guide told reporters that some of the brand's retail price of goods each year to upgrade, in the range of about 10%.
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