Declaration Of The United States 100 Stores In Guangzhou Country: Five Standardization - Gome
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, glorious past, the future perspective. November 2002, Guangzhou, China entered the United States since it creates a series of "national U.S. phenomenon." Yamaguchi shop big crowds from the East scene, to country the United States and China first store?? Victory Mall opening day sales of over 10 million of the country ... ... Canton Gome U.S. high after 6 years of rapid development, both in size and speed of development on the development of possesses the demeanor of industry leaders, to Guangzhou, China currently has more than 100 U.S. stores in the ultra-large scale, a province 100 stores in ChinaHome Appliances The first chain. This chain size is the whole world is ahead.
Powerful step by step on this strength, in addition to all the staff and leadership of the hard work pay, but also shows the United States in the business strategy of Guangzhou China time and again on the exploration, innovations and breakthroughs. Success in the past, all from scratch, facing a higher goal, the more distant future, the United States Guangzhou, China put forward higher requirements on their own, the occasion of completion of the value of 100 stores, Guangzhou, China the United States in terms of price, service, management philosophies the following statement:
Public opinion and strengthen consumer confidence in home appliances
Guangzhou, China has now 100 stores 10 billion US-myth, instead of six to adhere to the "low prices" are inseparable. GOME Electrical Appliances in 2002 as a heavy weapons at a low price to open doors in Guangzhou market, then quickly occupied the market share. Meanwhile, the country's access to the United States, low prices will definitely cause serious impact on local consumer electronics market, which also contributed to the local appliance retailers to reconsider the issue of competitive strategy, so as to promote the development of China's home appliance retail industry.
Guangzhou, China from zero to 100 U.S., at the same time expansion has been insisting the principle of low-cost, adhere to the customer. For the future, longer-term development goals, Guangzhou, China the United States will continue to adhere to the "cheap tactics", to take a large single cash purchase, Jicai underwriting, new independent business, the difference operation and a series of measures to stabilize prices, so as to conform to public opinion, cater to consumer psychology.
Innovative service concepts, the competitiveness of the service to
Gome Chairman Huang Guangyu that price is the last word, the service is major principles. Gome in its development process, and always will be "puerile, rushed service" as business management and development. Continuously reduce operating costs, the faiths of the same time, the country has always insisted on the U.S. service innovation and change. Measures has introduced a variety of services, reflecting the country the United States to compete in the market ahead of quality service awareness.
U.S. group in 2008 in the country, "the competitiveness of the service to the" big themes of development, Guangzhou, China launched services to the U.S. Declaration of 100 stores in Daqing, the domestic home appliance chain enterprises to establish service standards, vigorously carry out "a long time to protect honest," " 2 Commitment "," four forward. "
"A sincere long-protection": 9 days satisfaction guarantee, 19 days price guarantee, 39 day money back guarantee, 99 days replacement guarantee;
"Two promises": States United States committed to regularly send requests by consumers, limited delivery of service standards, commitment to delivery, installation simultaneously; starting from June, the National US-VIP for the VIP customers with delivery service standards, regular delivery customers shopping after 6 hours, delivery service within the specified time, time-limited delivery of customers shopping delivery service within 6 hours.
"Four forward": return visit to forward delivery, the delivery time from re-adjust Jisong that review; forward installation, delivery and after that installation is a return visit; appliance quality re-forward, States United States to track return visits after-sales service in a timely manner; return visit to forward such satisfaction.
Standardization: the precise transition
Happy Valley after years of extensive enclosure, Guangzhou, China began to significantly change the U.S. expansion of ideas. In the new development strategy, Guangzhou China the United States to shift the focus of work developed by the stores to enhance store operations and to adjust the organizational structure. In the future management of the business working fine, United States Guangzhou, China put forward "a center" and "five standardization."
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