Crm In Travel Industry
In the competitive travel industry, customer satisfaction no longer guarantees customer loyalty
.Ongoing relationships with loyal customers are the key to success in the travel industry. You must engage your customers regularly, collect and interpret information, and consistently refine your pitch and the customer experience to drive more bookings and positive recommendations.
Many such factors have combined to force operators in the travel industry to focus on new differentiators in order to maintain current and develop greater market share.
In response to this new environment, travel providers are undertaking initiatives centered on identifying, developing and retaining high-value customers, under the overall banner of customer relationship management or CRM
CRM is the disciplined application of customer information to build customer relationships through:
Continually refining insights into customer needs, habits, and economics
Developing targeted and tailored value propositions based on those inputs
Strategically focusing business resources on activities that build long-term customer and economic value
Companies that need customers in order to build a profit need to have a system in place that effectively and successfully manages the customer/client relationship.
Implementing a system that gives you a single, unified view of the customer experience that can be used by every member of your organization to better serve the customer
Contact management is all about teaching companies to successfully manage all the contacts that they initiate over a period of time. Its one thing to develop those contacts, but it's important that you know what to do with them when you have them.. Customer relationship management and contact management are effective tools for generating profits that more and more companies are using to improve their leverage in the market.
Your experience with your customers is one of the best resources available to your business. Leveraging the knowledge and experience you have accumulated can help you optimize your retention offers and create marketing campaigns that draw on customer history and buying patterns.
CRM application can help you coordinate marketing efforts across all your channels and target them with advanced market segmentation techniques that utilize your full database of customer history, enabling you to deliver optimized messages to your audience that increase response rate and sales.
Building your brand in the travel industry presents a challenge. Often, customers base decisions solely on prices and destinations. Increasing retention and loyalty can be a difficult prospect. With CRM application in place you can leverage real-time customer profiles that are constructed on historical, personal, and contextual data to deliver the right offer to the right person at the right time, increasing customer engagement with your brand.
Key Benefits achieved through the implementation of CRM
Marketing Automation:
Campaign Management
Mass Email
Marketing Collateral
Auto Response Email
Sales Force Automation:
Lead Management
Contact Management
Account Management
Opportunity Management
Quote Management
Forecasting
Customer Service
Case & Incident Management
Analytics:
Reporting & Analytics
Dashboard Reporting
Collaboration:
Shared Calendar
Task lists
With the level of competition today in any industry, companies need to have the edge up on all the others. This means utilizing customers and contacts as strongly and effectively as possible without losing one along the way. With these types of tools at their disposal many more companies are watching their customer sales improving.
CRM Application intelligently analyzes every customer interaction to increase their predictive ability and re-adjust targeting strategies. Real-time results mean your company does not waste precious time in the analysis phase and can implement refined recommendations quickly to increase revenue and retention.
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