Creating an Online Image Branding
Creating an Online Image Branding
What is online image branding? Basically it is to brand yourself online. You can do this by leveraging on any of the social network platform.
There is a science and art to online branding. How you build your own brand and market yourself online can allow you to have a strong online presence and credibility.
Many may ask though on why the need to create an online image branding. No matter what business you are in, there is a definite benefit for you to create your online branded presence. A note of caution is that you should be branding yourself and not your company. Many people fail in this area as they tend to build their company's brand rather than themselves.
Why should you brand yourself instead of your company? Picture this scenario. You have successfully built your company's brand so much so that your company now has a strong online presence. You suddenly decide that you wish to venture to greener pastures. WHOA! What happens now to the online presence that you have built? Because you have built it based on your company and not yourself, nobody would recognize you now and you have to basically start the whole branding process again almost from scratch.
However, if you had built your own brand online instead of your company, even if you move on to greener pastures, there is no worry. You can just connect with your list and inform them of your latest move. Because they already know, like and trust you, some of your followers may even end up as your future business partners.
The question now is how you can build your online brand.
Great companies are visual. They have their recognizable logo and tagline. Thus, to brand yourself online, it is of advantage to create a good tagline. Something that is easily remembered works wonders. This will keep you in people's mind when you are developing your individual brand.
Utilize the various social network platforms such as Twitter and Facebook. Complement these with your blog. A good way is to drive your fans from your social networking platforms to your blog where you will provide great value-added information as well as educational resources and at the same time, have an opt-in form.
The blog acts as the go-between. From being friends and followers on the other networks, they are now channeled to your blog where they will get to see your great looking blog and take a peek into your personal life. Because your blog is a platform where you can express yourself, this is a good opportunity where you can have links to your website as well as call to action.
Even if you just have a small work from home program or an internet home business opportunity, it is important for you to brand yourself online. This is how you can become successful. Learn from those who have done it before.
Preferably create the same design and theme around your various social network platforms and blog. This helps in building your brand, thus creating a more recognizable you online. Build that same professional look across all your online tools.
Have a very clear vision and know what you set out to achieve. This brings the law of attraction in your favour. Learn the art of attraction marketing and be like the magnet where you are attracting like-minded people into your surroundings.
Just knowing what to do and not taking action will get you nowhere. Put into action what you have learned and then you can start seeing success in your life. So if you are looking for success, start now with your online image branding on any of the social network platform.
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