Creating Customer Satisfaction Online
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. Thinking innovative is critical to your success in creating customer satisfaction with your web business. You need to be able to think outside the box and create something unique in a highly over populated market space. This will be very tough, particularly when you are just starting.
There are times when you will want to follow what others are doing. At other times, you have to be different. You want to create something that people will remember for a long time. One great experience will build trust for a long time. However, one bad experience will be disastrous.
Create a Remarkable Experience
Creating something that people will remember is the secret to innovation. It is creating something that nobody else is doing. When should you do this on your site? At what point do you follow what everyone else is doing? Finding this balance is what keeps many marketers from being successful. Now you are going to learn the secret.
When you are new, follow a proven system to find your success. This will teach you the basics. If you do not know how to do the basics, your innovations may cost you too much. In the early stages of your business, you will find that following someone else will get you known faster. Once you start to build some trust, then you can be innovative.
Begin With What Works
Use a proven system to make your first web site. Use that first site to learn everything you can about this business. Learn how to research your niche properly. Make sure you understand the principles involved, and why they work.
Once you have been successful for about 3 months, and you have a following started, then you can start to be innovative. Judge for yourself when you are ready.
When you think you are ready, and you have an innovative idea, start working on it. It will take you time to create the product or book. As you work on your project, let people know what you are doing. Don't give away all your secrets, but get some feedback. This will help you know if you are wasting your time. Remember, you are working for your customers, not your own ego.
Listen to what they want. If you get little response, consider whether you are doing what they need, or if they understand how it will help them. Innovation in your business could launch you into success fast, or it could leave you in total failure.
Don't be Afraid to FAIL
There is a close relationship between success and failure. If you listen to what any person who has been successful says, they will tell you about the failures they faced to get there. Many people who are successful do not even consider themselves a huge success. They see the failures that they have had more than the success.
Failures have led to the biggest innovations in history. One example is the creation of Post-it Notes by the 3M Company. The glue was a mistake made while trying to advance a glue they would never let go. Instead they wound up with a good they could release and stick to almost any surface. By putting the glue on small scraps of paper, they created a unique product. This is now one of the most common household items.
By this point you are probably wondering how this relates to creating customer satisfaction. The fact is, by creating something unique for your business, you will create more customer satisfaction. You will also find that anyone who wants what you have must come to you. This is the power of innovation. When you have something unique, everyone else has to come to you.
Use your knowledge of what your customers want. Create something that nobody else is giving them. Find a gap that people have questions about, with no product to answer the problem.
by: Joel Hambit
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