Could Corporate E Cards Help Inform Clients?
Corporate e cards may be one way in which firms can inform clients and potential customers about the services they offer.
And according to Adam Boyden, president of Conduit, it is necessary to provide people with relevant information and educational content.
The interactive aspects of business e cards may be one way in which this can be achieved.
The expert noted that there are many possible means by which such information can be conveyed.
He stated: "With today's free or low cost-marketing tools, such as e-mail marketing, social networking and browser apps, it's easier than ever to broadcast your message to your customer base."
In a word of advice, he added: "But don't be in sales mode all the time ... Keep them engaged with information they need and can use; for example, in your outbound communications, include a button for your blog where you publish white papers, articles and how-to tips for your customers."
Also, firms may be able to use corporate e cards as a way of improving interactions with customers.
Mr Boyden suggested that companies should nurture their relationships with customers by participating in dialogue with them - and business e cards may be one way of achieving this.
Another method includes making sure consumers' concerns or queries are responded to within a set period of time.
Also, ways of providing feedback over goods and services supplied should be made available to customers and this information should be checked, he added.
With some analysts predicting a so-called 'double-dip' recession for the UK's economy as a result of the economic policies being adopted by the new government, any means of impressing consumers and attracting their custom is likely to be welcomed by businesses.
This may give them a competitive edge over rival organisations also seeking to stay afloat.
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