Conversation Business – Iridium Interactive's Conversation Business Model
Introduction
IntroductionBusinesses, local and global are fast realizing the importance of understanding consumer or customer needs, which is crucial and deciding for success in the marketing of any product or service. This also becomes vital when it comes to online marketing, where businesses compete ruthlessly to gain online space, and ensure visibility to capture customers' attention.
Towards online interactivity: Web 2.0
Web 2.0 has changed the way businesses interact with customers and understand their needs. It has created a new era in the way online business is conducted, and customers' needs are met. Taking the momentum of web 2.0 further is the conversation business, that is built on gauging the level of satisfaction, and dissatisfaction on the part of customers as expressed through interactive content, may it be blog postings, forums, articles, letters, or as phone calls or as explicit views found at social networking sites like Facebook and Twitter.
Rise of Conversation Business
Conversation business has much to do with making businesses and customers understand each others goals and objectives, needs and requirements, totally. Conversation business also takes a granular and real time view of customer behaviors and attitudes. So, by providing the right medium and media that facilitates conversation business to happen, consumer-oriented businesses across industries including retail, telecom, packaging, logistics, real estate, hospitality, etc are sure to prosper.
Web 2.0 increasingly focuses on conversation business, which is a remarkable change from the Web 1.0's monologue methods of reaching out to prospective customers. Here, the approach is not they (customers) come to you, but it is you (businesses) that take the initiative to go to them. Conversation business has brought to end the monolithic edifice based on we speak, you listen attitude of businesses; it is now beneficially changed to lets all speak to understand each other. It is no exaggeration when we say, brands that relied on conversation business have sure scripted success, while those which built their marketing strategy on we speak you listen approach could rarely win customer's confidence.
Iridium Interactive's Conversation Business Model
Hyderabad based Iridium Interactive's Conversation Business Model aims to create more value for businesses online, and to bridge business thinking with customers needs. Iridium Interactive's Conversation Business Model originated in its founder Sriram Bharatam's thought "I always think that, if each person can contribute there is enough fund available for a cause."
Sriram had brought this thinking into action by starting a Non-Profit organization called Cause-an-Effect Foundation (CnE) that in no time rose to the occasion, and addressed the issue of how we could help the victims of Orissa floods of 1992. By leveraging on the power of Internet, and the conversation business model, Sriram along with Bharathi kept the global community informed of the plight and immediate needs of the Orissa Flood victims.
Initially 18 corporate reflected on CnE's question of what is it they want to do for a cause? They could collect funds to the tune of 18 million in just 45 days through CnE. This successful attempt at utilizing the conversation business model, to bridge the concerns of those that suffered with those that were ready to extend help paved the way for the establishment of India's first full-cycle interactive agency "Iridium Interactive." The company is now working towards deploying its cherished conversation business model for promoting Enterprise Consulting and Web Accessibility practice.
According to Iridium Interactive, businesses that are away from networked markets fall behind, as they grossly miss-out on customer's expectations and needs. Iridium Interactive's Conversation Business Model gets reflected in its custom business strategy, user friendly design, state-of-art technology, and unparalleled digital marketing campaigns. It is said that, change for the better should start from within the organization, later to be taken to the external environment. Iridium Interactive's Conversation Business Model promotes interactivity amongst the employees of an organization, and equally focus on building effective conversation between the business organization and its customers.
Are you networked?
Iridium Interactive faithfully addresses the question: Are you networked, within (intra) and with networked (inter) market?. Iridium Interactive has remarkably contributed towards rich online branding and business development of some of the renowned corporate such as MGM Studios, CAPS International, Rediff, Yahoo, India Times, NASSCOM, Oxfam, Action Aid, Care Foundation, Gates Foundation, ISB, BITS Pilani, Ranbaxy, Biological E, Max Healthcare, Rajiv Gandhi Cancer Institute, Jaypee Group, Government of India, UNICEF, UNDP, Maruti Suzuki, General Motors, and ITC.
Iridium Interactive's differentiators
Iridium Interactive has once and again proved that consumer conversation will sure transform businesses, and creates operational excellence. Iridium Interactive through its Conversation Business Model helps businesses to receive consumer feedback to improve products, achieve sales targets, segmentation, customer service and crisis management. Businesses can find the missing links between the buying history and buying intentions of their consumers. Ultimately, Iridium Interactive's Conversation Business Model will benefit corporate in knowing what the customers have to say of their products and services, pre & post launch, and work towards realizing faster sales growth, reduced risk, more efficiency and higher customer loyalty.
Conversation Business Iridium Interactive's Conversation Business Model
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