Combat Ecommerce Shopping Cart Abandonment
Ecommerce Shopping Cart Abandonment refers to the phenomenon in which the users visits
your ecommerce website but leaves it without completing the check out process. It is a situation where in your website may enjoy a good traffic, but it somehow it isnt converted into sale, hence making your website suffer from a low conversion rate.You may check your ecommerce web design on the below pointers to increase the conversion rate of your ecommerce website.
1.Does your ecommerce web development offers effective navigation of the check out process: Evaluate the navigation process that your ecommerce website offers and check if it is user friendly enough or not. It should be easy to Add, Update, or Delete products in your ecommerce store. The ecommerce web design should be easy to understand and self explanatory, must provide users exactly what they are looking for and there shouldnt be an distracting elements in the design.
2.Check for the complicated check out process: long, detailed and complicated check out processes repels users. Ensure the check out process isnt too lengthy and doesnt ask users to fill in the details they dont wish to.
3.Are your shipping rates affordable enough: Pay attention to your shipping rates because mostly they are the deal breakers! Your shipping rates must be competitive enough and should cover a wide range. Reveal the rates in the very beginning, to reduce ecommerce shopping cart abandonment.
4.Does your Invoice have meaningful information: Is the invoice that you provide self explanatory enough? All the changes should be clearly mentioned in the invoice, especially the discounts, the savings made etc.
5.Is your ecommerce store secure: the information provided about credit cards is abused, there is an increase in the online frauds etc., thus you must ensure proper security in your ecommerce store. Employ any of the technology from a well known security provider and communicate to others that your ecommerce store is completely safe and protected.
6.Are the customers queries being addressed to your ecommerce website, being carefully managed: You must give proper attention to the queries posted by the online users! Your ecommerce web store must provide them with contact us information. Besides save them all the effort. Include the FAQ section in your website. Make sure you cover each and every aspect, thinking from the perspective of the users, and provide a detailed and comprehensive FAQ section.
7.Your ecommerce website should be 100% error free: your ecommerce store is representative of your enterprise to the entire online world. Any glitch or error in your ecommerce website may prove to be lethal for your website. Check with your ecommerce shopping cart provider and make sure your ecommerce website is completely error free.
Check your ecommerce web design with the above mentioned points in mind and in no time youll observe a downfall in the shopping cart abandonment and thereby increase your business.
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