%20Softcover,%20304%20p.%20ISBN%209780007281213Click:%20What%20We%20Do%20Online%20and%20Why%20It%20Matters%20presents%20some%20of%20the%20fruit%20of%20Bill%20Tancer's%20work%20at%20Hitwise,%20where%20he%20can%20study%20the%20aggregate%20searching%20behavior%20of%20more%20than%2025%20million%20worldwide%20users%20of%20the%20Internet.%20Using%20this%20data,%20he%20can%20find%20patterns.%20What%20is%20the%20most...){kind=link}
Click: What We Do Online and Why It Matters. A Review
Click: What We Do Online and Why It Matters / by Bill Tancer (Harper Collins
, 2009) Softcover, 304 p. ISBN 9780007281213Click: What We Do Online and Why It Matters presents some of the fruit of Bill Tancer's work at Hitwise, where he can study the aggregate searching behavior of more than 25 million worldwide users of the Internet. Using this data, he can find patterns. What is the most depressing time of year? Judging from the number of searches on the word "depression," filtering out searches for "Great Depression," and adding searches for the names of the leading antidepressant pharmaceuticals, he concluded it is around Thanksgiving.
Search term data can also determine the relative impact on voting of the candidates' record, integrity, platform, and negative campaign ads. It can also disprove some seemingly obvious assumptions about consumer behavior by revealing that, while high school proms take place in the spring, the peak time for looking for prom dresses is the first week in January.
The Internet puts a vast array of information at peoples' fingertips. It enables people to find information on any subject, including unprecedented detail about the lives of celebrities, and buy all kinds of products. In the process it has understandably become a place where people can anonymously find answers to questions that they may be too embarrassed to approach other people with. It has also made pornography, gambling, and all manner of pills easily accessible, too.
Whenever anyone performs a search, the search engines keep a record of it. While data is not kept about the identity of who conducted which searches, information about how many times people look for a given search term, where in the world most of them are, and the date and time of the search becomes Internet data. Researchers like Bill Tancer can find and study it like any other information.
Click therefore looks at the patterns of Internet searches not only to demonstrate what the world's people do online, but also to examine who cares about Internet behavior, how they use aggregate search data, and why it mattersboth to the marketers and other researchers and to the general public. Although Tancer necessarily presents heavy doses of statistics in each chapter, his breezy, conversational style makes Click very readable. Every day, the All-Purpose Guru Alert features one carefully selected title such as this one. Visit often.
Click: What We Do Online and Why It Matters. A Review
By: All-Purpose Guru Seguros online Making Money Online Is Simple Triad Trading Formula 2.0 - Better way to trade Cfds For More Flexible Online Stock Trading Revealed - The Truth About Why You Haven't And May Never Make A Dime Online Building Your Way To Online Success-Part 1 Getting Out of Debt - How to Find Legitimate Credit Counseling Services Online Free Credit Counseling Services Online - How to Find Debt Relief Through Credit Counseling Day Trading September 8, 2010 - TraderMongers.com Economic Analysis: Consumer Credit Cheap Engagement Rings - Inexpensive Rings Available Online Pay As You Go Deals Online - Unbeatable Advantages Understanding Why People Shop Online Traditional Shops Compared With Online Shops