Christmas Spending In 2010
For many, Christmas represents the single biggest event of the year
, with some consumers starting their preparations months in advance, and others leaving it until the last minute. A recent report conducted by YouGov extensively details consumers Christmas spending intentions in 2010. Here are some of the main findings from the report:The average individual will spend 300 on gift purchases this Christmas, although 14% believed that they would spend over 500 this year. It would also seem that consumers remain cautious with regards to their expenditure levels, with 23% of respondents planning to spend less this year than previous years, but in contrast 14% felt that they would spend more this year.
Books, clothing and music are the most popular items when it comes to buying gifts, as over half of the respondents expected to purchase at least one of these items for their loved ones. However, when it comes to receiving gifts, a quarter of respondents stated that they did not actually know what they wanted for Christmas.
Significantly more women than men planned to start their Christmas shopping early, with women aged between 16-24 most likely to start their shopping early. Among men, however the reverse is true, with more older men starting early and fewer younger men doing so. In fact, younger males showed the greatest tendency to leave their shopping until the last minute.
Online shopping has also increased in popularity, with 82% of respondents stating that they intend to buy at least some of their gift shopping online. Nearly a quarter of respondents expressed that they were planning to buy most or all of their Christmas gifts online, suggesting an intention not to go in the shops at all. A slightly more surprising finding was that just as many women as men stated that they were likely to purchase Christmas gifts online. These figures suggest a shift away from traditional shopping methods, which typically saw women using high street stores for their shopping with online shopping usually dominated by men.
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