Christmas In July: What Custom Metal Signs And Netflix Have In Common
A few ways to turn your custom sign into a gift that keeps on giving.
My sister once gave me a six-month subscription to Netflix, the online movie rental service in which you select a DVD from a directory on the company's website and then receive it in the mail a few days later. You can keep any movie for as long as you want with no late fees, and when you are ready for a new DVD, all you have to do is place the already watched disc in the included prepaid envelope and mail it back to one of the company's many regional distribution centers. For those of you who are unfamiliar with Netflix, it is an amazingly efficient operation and an even better Christmas gift idea. Unlike candy, which you can only eat once, and toys, which you either break or lose interest in, Netflix is a gift that keeps on giving for the entire length of your subscription. And, subscriptions can last for as long as you want! This means that every time you get a new DVD in the mail, you are essentially getting another Christmas present, even in July! I was so happy with this gift that the next year I stole my sister's idea and gave the same present to all of my friends. My point, however, is not to write an entire article about Netflix. Rather, I want to discuss the reasons why, like Netflix, custom signs are gifts to your business that keep on giving.
1. EACH NEW CUSTOMER IS A NEW GIFT!
Just as every new DVD you receive in the mail is an extension of your Christmas present, so too is every new customer you receive from your custom business signs. Of course, the number of new customers you earn for your business is totally dependent upon the effectiveness of your custom sign, so you want research your target audience and where to best reach those people before you invest in a custom sign. I could go into great detail about how to make your custom sign most efficient, but I will save that topic for another day. Today, my number one goal is for you to know that by investing in a custom business sign, you are subscribing to the possibility of making an infinite number of impressions, capable of producing an endless supply of new customers.
2. CUSTOM METAL SIGNS ONLY REQUIRE A ONE-TIME PAYMENT!
That's the great thing about custom signs! Unlike other advertising services that require paying a monthly or yearly service charge, custom signage only require a one-time payment. You don't always have to make this payment in bulk, but rest assured that after you have paid for your custom sign you will never have to put another dime towards it again (as long as you take good care of it!). Isn't that great? A custom sign is a long-term investment that only requires a one-time payment. All you have to do is sit back and count the customers that come to you after seeing your new customized sign! NOW THAT'S WHAT I CALL A GIFT THAT KEEPS ON GIVING!
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