Choose Ecommerce Hosting With Private Ssl
Ecommerce has become part and parcel of commerce today
. Every businessman finds it worthwhile to have an online presence, as online shopping setups generate sales that exceed the cost incurred many times over.
For this reason, various web hosting companies have set up hosting plans dedicated to eCommerce. These plans are designed to provide tools that are useful for online businessmen, such as merchant accounts, traffic monitoring, shopping cart software and SSL certificates. Clearly, these tools seek to provide online merchants with three things
1.Visibility
2.User-friendliness
3.Security.
People involved in eCommerce need to be far more careful than others while choosing their web hosting - simply because money is being received and/or sent through their pages. A compromise in security can cause any web user to lose data, but in eCommerce the consequences can be far greater.
One of the most popular tools to increase web security is SSL - Secure Sockets Layer, a protocol that encrypts all data travelling from the end user to the hosting server. Today, accepting credit cards is forbidden without SSL, and PayPal buttons automatically revert to PayPal's login page that has its own SSL certificate.
A lot of web hosting services offer a shared SSL with their hosting packages. Shared SSL means that your hosting company pays for a private SSL certificate of its own, which it shares with all its users. This is not a serious security risk, but it has the chance of confusing customers.
When a customer enters a secure page, his/her browser displays the SSL certificate, including its owner's name. With a shared SSL certificate, the owner's name is clearly that of your web host - something that the customer may not recognize, leading him/her to think that your page has been hacked.
Private SSL, on the other hand, is somewhat expensive, and may end up being a substantial portion of your web hosting cost. However, it is yours and yours alone - customers see that you have your own private SSL, giving them confidence and reassurance. Search engines see that your site's content and owner have been verified by a competent authority, so you get a higher ranking. Moreover, the dedicated IP that you get with private SSL prevents you from getting blacklisted as spam because others sharing your IP have sent unsolicited emails.
A lot of hosting packages compiled specifically for eCommerce offer discounted private SSL certificates, which may come down to under $8 per month. When this is paired with good features and over 99% uptime, you are justified in placing your faith with that hosting company. Alternatively, you can opt for VPS hosting that gives you - or your company's webmaster - full control over everything, from OS and installed programs to the last details of functionality.
By choosing an eCommerce hosting package with private SSL certification, you are doing your business a huge favor. With a small monthly investment by business standards, you show your customers that you mean business, that you are the owner of everything on your page, and that you can be relied on.
by: Gen Wright
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