Chen Ren Xinguo U.s. President Keep The Country Forever Brand In Guangdong
Paradise just in the States United States
path when the road to the merger, "GOME + Paradise = infinity" slogan gave its industry feel the pressure. Yesterday, the new country in the launch of the U.S. group, the consolidation has been the subject of "harmony with the mission of" quiet alternative.
Yesterday (November 22, 2006), the country's first permanent merger of personnel changes after the dust has settled, the former head of Chen Xiao Yong Le's identity has been converted to the new president of Gome Group, also announced the merger ceremony The new GOME Group's development strategy and vision and clarify the new group will include how to improve supplier relations and other issues. The higher transfer Huang Guangyu, the new country the United States will not waste a bullet to eliminate all competitors.
Both sides in the top of the "rotations"
According to yesterday (November 22, 2006) to the latest U.S. personnel structure of the country, as a group president Chen Xiao Huang Guangyu, chairman directly responsible for, the vice president presides over a country the United States and other six countries of origin Wang Junzhou U.S. general. "Jensen is mainly responsible for the operation of corporate strategy, while Wang Junzhou are more responsible for implementation of the strategy, and other daily affairs." Huang Guangyu have explained that the new country the United States of personnel changes is to the best, most effective, rather than separation of powers.
Although the new state the personnel structure of the United States released the list of view, the new group's core classes are no other Wing-lok system, but Gome and Yongle two executives based system or the mutual exchange. It is learned that there are four national headquarters of the United States to enter Paradise, were in charge of the headquarters of Vice President, Marketing Director Mining, Finance Director, Director of Centre for Integrated Management of the four important posts. At the same time, 7 Wing-lok, who transferred to the U.S. headquarters of the country, mainly into seven management areas under the jurisdiction of the Centre as Director. The executives will have to adjust aspects Yongle evaluation "is a happy with the appointment." Obviously, the two sides in the top of the "rotations" beneficial integration of the acquired Yongle into the country as soon as the U.S. system.
The new U.S. strategy for the country
S new country in the Xiao-Mei Group growth strategy, integration and differentiation operations is two words most frequently. In the unified development planning strategy, according to the unified business strategy thinking, unified corporate culture, unified group purchase, unified store location, unified logistics, warehousing, unified capital management, unified information management, unified system of unified management of the eight principles of implementation resource sharing, and management level, to achieve store image, target consumer, business strategy and product differentiation structure, enhance the Group's multi-core competitiveness of the brand.
The other hand, the new country the United States will promote the brand more than differences in management, give full play to the United States and China Paradise complementary distribution networks, the countries the United States, Wing-lok, Eagle Electric Appliance Group, the three brands into new unified management.
How to GOME and Yongle distinguish between two homogeneous brand management problem, Wong Kwong Yu says, "The brand differentiation in respect to the market premise, this is a gradual process, expected to be two so you can see the effect after differentiation. "According to report, just a few days ago, Beijing and Tianjin areas Gome and Yongle's store transfer has ended, Wing-lok, Gome stores to shop in all. In response, Wang Junzhou said, the next country of multi-brand strategy John mainly in the east, Guangdong to implement, to retain the two brands GOME and Yongle. In addition, good performance in the Wing-lok, Henan, Chengdu and other regions would still retain its brand.
[Key words]: Chen Xiao States United States
Merge Comment Large In
Small
Chen Ren Xinguo U.s. President Keep The Country Forever Brand In Guangdong
By: yoyo Triple Trading Company Over "idle" Advance Payment Shall Solve The Problem Ow To Make Her Orgasm Give The Perfect Holiday Kiss Converting The Patio Into Beach Nepal Sightseeing And Trekking Tour enjoy The Nature Kerala dream Destination For Tourists Have A Happy Christmas Alumbra Lounge - Melbourne, Australia Golden Triangle Tour Packages India Where To Shop For Cheap And Inexpensive Holiday Gifts The Two Most Common Christmas Songs Bangalore Hotels- Offers Personalized Holiday Accommodation Bangalore Community Triple Trading Company Shares To Make Another Country The U.s. Has Not Shaken The Status Of Major Strip That Extra fat Assessment - Does it Genuinely Operate?