Cell Phone Insurance Solution For Affiliates
The phone insurance business in the future is going to be decided at wireless dealer
and affiliate level and independent brick and mortar dealers according to Ensquared.com the authority on phone insurance on the Internet. As the markets for cell phone devices increasingly relies on virtual connectors and dealers not linked specifically to any one service provider, both for the device and for the phone service, the acquisition of c insurance and phone insurance coverage will change direction in a big way. This means that Asurion the monopolistic underwriter to AT&T, Verizon, Sprint and other major providers will be become increasingly diluted. The emergence of the thousands of eBay and Internet dealers, prepaid dealers, multi-plan dealers and insurance companies currently not selling cell insurance and currently outside the phone insurance arena is certain to occur. The trigger for all this is the ability to patch the dealers and affiliates into phone insurance products and pay them for the referrals. Incentives linked to phone insurance as an affiliate motivator is untested and largely unused.The way the business works is that phone insurance is sold in the best and most secure way at the time or close to the phone service being activated on a new device. This eliminates fraud, is most convenient to the customer, is done seamlessly in more or less the same transaction, and is interfaced with the customer when he is purchasing the device so he is most willing to listen. It is the peak buying moment for phone insurance decisions and is very reliant on the affiliate or dealer to create the traction and pull the phone insurance deal through the wireless process. There is an overweight closing percentage on phone insurance when sold this way thirty percent and up.
According to Ensquared, the Internet presently is not geared at all to affiliate partnership in phone insurance marketing. The products in the first instance whether iPhone insurance or phone insurance is very fragmented. There is no coverage for lost iPhone or lost phone anywhere to be found. Some providers do offer theft but notably not lost as a module, which raises customer questions as to the defining line. Also, the theft module is bundled with accidental damage but excludes extended warranty, whereas in other cases extended warranty is offered together with accidental damage but excludes lost and stolen from the option. Whichever way one looks at it the customer is going to have to choose an option missing something important that he or she wants. It is indeed mysterious that phone insurance covering both lost and stolen together cannot be found. The recruitment of affiliates is centered in the arena of extended warranty plus accidental damage so there is a gaping hole in the Internet market place for bundled accidental damage, lost and stolen that can reward virtual dealers and affiliates for selling that comprehensive product.
Ensquared confirms that pricing is also an important factor: In the iPhone insurance segment AT&T have no offer and those Internet companies who do restrict the claims by imposing $ limits. Again lost and stolen bundled as one is missing. An affiliate and dealer model that draws them into the iPhone and phone insurance arena, rewards them well, and provides good service to the Internet customer and brick and mortar multi-plan dealers left out of the current equation is a future project that will emerge.
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