Catch More Opt-ins Than Ever Before
Remember that when you have new visitors at your website
, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about.But you cant just put up a link that says "free newsletter". No one cares! You need to carefully craft an opt-in box that works like a big net, catching the exact type of "fish" you want as your ideal clients and customers.
Also remember, dont hide your box at the bottom of your web pages. Right now, most testing shows that the best place for your opt-in box is the upper right corner loud and proud!
Here are six simple things you should have in your opt-in box that will help you get more signups than ever before.
1) An Attention-Getting HEADLINE
Remember that online readers SKIM copy - they dont read it word for word. So the headline in your opt-in box may be the ONLY thing they read, which determines whether they sign up or not. So dont waste this space saying something like "Free Newsletter" or even worse "Sign up for our mailing list." Ugh! Instead, tell me the MOST exciting thing your ezine will give me!
Examples:
"Are You Ready to Blast Off Your SALES This Year?"
"FINALLY: Learn How to Keep That Weight Off For Good"
"Insider Secrets to Writing Novels for Big Bucks"
2) A Raving Description of Your Ezine
Work hard at putting together a description of your ezine that gets prospects excited to sign up! Remember theyre tuned into station WIIFM ("Whats In It For ME?"). Tell them what your information is going to DO for them as well as everything they GET. Examples: How-to articles, quick and easy tips, free resources, insider secrets. Aim for your description to be between 15 and 30 words.
3) A Field to Enter Their FIRST NAME.
Getting peoples names along with their e-mails allows you to personalize your ezine for them. For example, if I was on your list, your e-mail would come to me saying, "Dear Ali" The subject line could even say, "Ali, heres your free tip". Why do you want to do this? Studies prove that having the recipients name in the subject line of your e-mails can increase your open rates by 60%!
The problem is, many people value their privacy and are hesitant to give you their full name. For this reason, just ask for their FIRST name. Its been proven that youll get MORE names from people if you only ask for the first name. (And their first name is generally all youll need anyway.)
4) A Field to Enter Their Primary EMAIL ADDRESS.
Many people have a backup or personal e-mail address that they use just for receiving online newsletters and promotions. The problem is they are often from free e-mail services like Yahoo or Hotmail. These services filter e-mail like crazy, and their mailboxes fill up quickly, so theres a good chance your e-mails wont even reach these recipients.
The solution is, simply ask for their primary e-mail. Its amazing, but simply ASKING them to enter their primary e-mail will get you more quality e-mails on your list! (Youll also get less bounce-backs from undeliverable e-mails. If you get too many of those, it raises a red flag to some spam filter programs.)
5) A BUTTON That Says "Subscribe" or "Sign Me Up Now"
Make it very clear what they should click on to activate their subscription once they type in their name and email. Dont use something confusing like a link that says "submit form".
6) Your PRIVACY POLICY, right then and there.
Everyones scared to receive more spam these days, so put your prospects at ease. Dont make them wonder what youre going to do with their e-mail addresses. State right next to or below your opt-in form what your policy is. Mine is, "We will never sell, rent, trade, or share your e-mail with any other organization." (Feel free to use that yourself.) DONT make people click on a link to read your privacy policy - it looks like you have something to hide. In fact, in some U.S. states, its now required that you state your privacy policy right at the point of opt-in, so its a good idea no matter where you do business.
Want to See a Sample of This in Action?
If youd like to see many of these components in action, see my pop-under box at www.ezinequeen.com/popup.htm.
And if youd like MORE step-by-step instructions on how to get more signups at your website (and beyond) and build your list bigger than ever before, see my SPECIAL REPORT: "101 Simple, FREE and Low-Cost Ways to Quickly Build a Massive EMAIL LIST", which you can learn more about here.
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