Buying Your Perfect Designer Curtains : Online Or High Street?
Since the dawn of the internet, many businessmen have taken their trade online to
explore this exciting new option and also to attain more customers to help their business grow. Let’s face it, all homes have windows and most windows have curtains. That’s the reason the curtain and fabric industry is very large and equally competitive. Like all industries, this particular industry has been affected by the advent of internet. Many shoppers, looking for designer curtains and fabric are increasingly turning to online companies in order to make significant savings.The larger online companies often import designer curtains and fabrics from China and India in large quantities. As a result, some of these online stores offer designer curtains at incredible trade prices.
As the global downturn continues, more businesses, particularly in the western world choose to take the online route and some even reduce their high street presence. These businesses wish to free reduce their costs and stay competitive. The curtaining industry is no exception and due to its highly competitive nature, there are a number of large players, some predominantly with large warehouses along with an online presence, others with significant presence in the high street as well as selling online. As a result the consumer wins because the competition reduces costs fro companies and the savings are reflected in prices we have to pay.
You could say that Complementing the look and style of your room has never been so easy or so cheap. You can find the curtain of your choice with a few clicks without even leaving your house. You can sort your search results by price, color, pattern or material. Try doing that in a shop and it won’t be long before you’ll be asked to leave!
So is there a downside to buying your curtains online? Well, some people may say you can’t touch and feel the material. Some have a more fundamental problem with the nature of online shopping. They believe that shopping online takes away from the experience and makes it more virtual just like everything else these days. Online friends, online advertising, online dating and online shopping! Depending the way you look at it, this can be good, bad or even evil in the eyes of some people. Whatever your views there’s no doubt that online shopping is easier and takes less time.
As well as specialist curtain stores online, there are also the large corporate companies that don’t specialize in only one sector. These huge companies sell anything you can think of. Furniture, electronic goods, food, cosmetics …. etc. Realizing the sheer size of the market, many of these companies also sell curtains online and they spend a lot of money on their online presence. Type “curtains” into Google and they’re never too far from the top!
The major websites specializing in the curtaining industry are capable of providing their customers, high quality fabrics and designer curtains, some with distinctive unique looks. Having interviewed a few online stores, we found that most of the larger players in the market import their products directly from India and China. As a result, the competition in the curtaining industry is extremely fierce and it appears that businesses with a prominent internet presence and not many high street outlets are gaining the upper hand due to lower costs and overheads.
It’s hard to predict what will happen in the future. Can the high street survive the online onslaught? We shall wait and see.
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