Buy Beats Online And Promote Internationally
Buy Beats Online And Promote Internationally
This article is about what could very possibly the best business plan ever written to promote a rap artist in today's industry. We're going to look at everything we can starting with the basics of where and how to buy beats online, how to get worldwide distribution as an underground artist and most importantly of all, of course, we're going to cover promotion.
If you read this article all the way through as a newbie who doesn't know a thing about creating and selling music, I think that by the end of this you will be very confident to just jump into the music industry. Everything about the industry has changed in the past couple of years. You need to understand that in today's industry it's more likely for a new up and coming independent record label to do well than it is for an up and coming major record label. The independents are taking over the world it seems like, all the numbers are pointing towards it.
Don't get caught into the hype that cyber pirating is somehow ruining the entire music industry, that's quite frankly a lie. 80% of music lovers still buy music, meaning only 20% of sales are lost due to cyber pirating. Also, Billboard magazine estimated that in 2009, 50% of all album and single sales were made by independent artists. Those numbers were seriously far lower just a couple years ago... This is the independent age, baby.
The trick is to buy rap beats so you own them, record songs over them and then promote the music you make after distributing yourself on some of the stores online and offline. So first let's talk about distribution. First of all distribution was probably the biggest cost there was back in the old days of music marketing, and fortunately for you it's actually now one of the cheapest.
As for distribution, you can always come up to the local stores and simply ask the store owners for inclusion. This has been done since the beginning of music. Just ask if you can get your CD on their shelves and in exchange they can keep a percent of your sales. I do believe that if you get the bar code placed on your CD it makes it easier for the store owner to say yes. But distribution online is much easier these days.
Instead of needing to go to any offline store, you can simply get yourself on iTunes, Rhapsody and all the other major mp3 retailers. This is easily done using a company called Tunecore that has revolutionized the music industry by making distribution more affordable than you could imagine. It's the kind of thing you or I could easily pay for without necessarily having a budget.
After you own your music and you've got yourself distributed, the next step is actually simple... Promotion! It is obviously the driving force behind getting your record sales. There are two ways to effectively promote yourself without spending any money at all, and I'll explain both paths right now. First you can promote yourself online using websites such as Soundclick, MySpace, Facebook and Twitter. These websites are free to promote on and you can easily make some serious coin doing this. It's great because free promo is something you can always count on, and if you're distributed through Tunecore then it's quite easy to find sales online.
PR is your best bet, though, because it's fast and extremely effective. PR is the driving force behind nearly all record labels, and so it shouldn't be taken for granted. You don't need to go through an expensive PR company and honestly I would suggest doing it yourself. Many PR companies these days are basically scamming, doing a bunch of nonsense work which brings no results and at a high cost. Doing a press release every time you have an update with your music is what you want to do. Write interesting press releases that put interesting/worth reading spins on your music, then distribute them to all the editors of magazines around the world. Start local and start small, sending your articles to the editors of your local college news papers, local publications and more. Once you've got some smaller magazines picking you up, it's easier to pursue the big fish.
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