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Business benefits of Webinars

Business benefits of Webinars

Some of the benefits of Webinars are given below:


Presentations are done in real time: Besides seeing and hearing the presentation on-line, customers can ask questions to clear their doubts regarding a product or service.

Relationship building is easier: People form better relationships with someone they can see and hear, rather that with those who contact them through e-mail. They also tend to develop higher levels of trust. This can result in better sales revenues.

Products get pre-sold. When people view online seminars, their minds are more open to a purchase decision if the product or service meets a felt need that they have. Thus, they are ready to buy the product or service after having viewed the webinar, than they would be if they had started without it. Webinars can also be charged for, presenting a revenue stream opportunity.

Recording webinars and repurposing the webinar. Recorded webinars can be sold as standalone products or can be downloaded and transcribed into PDF files. These files can then be used as additional sources of information about the product or service being sold.

Using a series of webinars for training. Having a series of training webinars which are paid for is more effective than launching training with e-mails or having just a single webinar.

Selling more products to your existing customers. Having online events is a good way of informing your existing satisfied customers about new products or added features in your existing product. This will attract them to purchase these offerings from you and increase your sales turnover.

Become recognized as a reliable source or expert on the subject. Virtual events gives you and your business visibility. This serves to endow you with the reputation of being an expert in the field and people will turn to your web site or products when they have a specific need.

Besides the above benefits, a webinar also has the following applications, which serve to save your company money and time related to travel, boarding and setting up suitable venues for meetings:

Participation in sales meetings and presentations personnel from many locations can be involved without related travel and other expenses. If necessary, clients can also be invited to attend from their own locations.

In-house multi location training can be carried out through virtual conferences.

Business benefits of Webinars

By: Barney Brown
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