Business Presentations with a Punch by:Chris Robertson
Even the hardest-hitting corporate executives sometimes need to punch up their presentation skills
. Nick Paulus, an executive and business coach who offers online articles on effective business presentations, recently recounted his observations during an event sponsored by a highly esteemed investment bank. According to Paulus, "Although it was a big event, it was still lacking some of the basics."At the event, Paulus found four mistakes that are all too common in today's business presentations:
1. The presenter - who was the company CEO - stood behind a conference lectern. While this traditional approach provides the speaker with a certain image and level of comfort, a conference lectern places a barrier between the speaker and his audience. It's much more effective - particularly when using PowerPoint presentations - to have a headset microphone or a wireless lapel microphone, and engage your audience by utilizing the entire area of the stage.
2. Adorning the wall behind the CEO was a giant banner trumpeting the name and logo of the investment bank. If the event were being covered by the media, you'd want the company's name and logo broadcast and photographed. In the absence of media coverage, though, such banners are so common that they lose all effectiveness. The guests know where they are, and the space behind the speaker can be used for a more creative purpose.
3. The screen was huge, but the projector was poor. If you are using a large screen for your business presentation, the projector must be up to the job. Using a 2000-lumen projector in daylight conditions and at a distance that commands 3000 or 4000 lumens takes the punch out of a business presentation and reflects poorly on the presenter.
4. The slide quality would be considered acceptable for a junior communication team, but was unacceptable for the international audience in attendance. Two-dimensional, poorly contrasted graphs, small text that is difficult to read, and limited graphical creativity can spell doom for even the most compelling information. If you want to deliver substantive materially professionally, use graphics and animate your PowerPoint presentations.
About the author
Chris Robertson is a published author of Majon International. Majon International is one of the worlds MOST popular internet marketing and internet advertising companies on the web. Visit their main business resource web site at: http://www.majon.com
To learn more about subjects like business presentations please visit the web site at: http://www.presentations4you.com
For more information and informative related articles and links about this subject matter and content, please visit Majon's Business and Entrepreneurs directory: http://www.majon.com/directory/Business_and_Entrepreneurs Credit Report -- 5 Secrets Credit Bureaus Don't Want You to Know by:Jim Eastman Why Hire A CPA (Certified Public Accountant)? by:Gray Rollins Selling your company: what is it worth? by:Jim McCain For Sale By Owner: Priming the Real Estate Pump by:Chris Robertson Don't Forget About These Frequently Overlooked Tax Deductions by:Gray Rollins Business Failures - Why Do They Happen? by:Jim McCain Making BIG Profits with Wholesale Real Estate by:Terry Burchett Learn How To Double Your Sales Conversions by:Michael Webster How to Become a "Positive Workaholic" by:Jim McCain How to Make Sure Your Customer Never Says NO by:Robert Greenshields The Right Time for Mortgage Refinancing by:Mike Hamel How to Cut Your Taxes Without Your Accountant's Help by:Paul Myers Buy a Home in Winter and Save Money by:Charles Essmeier