Business Cards: Your Most Powerful Business Tool
Without you knowing it, your business cards are one of the most valuable tools in your marketing arsenal
. Business cards are the most powerful business tool you can ever invest it. Your business card printing is powerful in the sense that it is compact, light weight, low-tech, cheap, but it keeps working long after you have handed them out. Think of it as a marketing collateral without an expiration date. Now that is real power.Essentially, if in case you do not know which I think is hard to believe, your business card printing tells prospective clients or customers your name as well as the name of the business or organization you represent. It offers prospects with a way to contact you in the event that they need to get in touch with you in the future. While this may appear as a small piece of paper, it actually offers prospects an insight to the type of business you are engaged in, as well your personal style and taste. This is a preview to your personality because you can customize it to reflect how you are as a person or how you want your business to be perceived. There are cards that are unusual or visually delightful. Then there are cards which are charming and funny. Regardless, the appearance of your card makes it stick to the memory of your prospects. Most importantly, your business card can be reused and passed on from person to person until such time that yourbusiness card printing is hardly decipherable.
Ultimately, the two main functions of your business card are to gain business from the person you gave it to, and secondly, to get your name out to the other people with whom the first person comes in contact with via referrals. Having established this, let us now take a look at some smart ways to use your business card.
1, Make sure your cards are available in any situation
Whenever I go out, be it a run to the grocery or to have my hair trimmed, I never forget to carry my business case. In other words, and more succinctly this time, never leave home without them! It is a good idea to have a small box of cards in your glove compartment, just in case you bump into someone who is interested to know you or your business. In addition, I have a few cards neatly tucked in my bill fold or my computer bag.
2. Replenish before you get to the critical level
I have heard the same excuse: "Sorry, I ran out of business cards." Well, that is just lame. It tells your prospects or newly met acquaintances how you are as a person "" unprepared. The point is, how can you run out of print cards unless you do not keep an eye on your supply? The time to reorder is before you hit the critical level because you have to give enough time for your business card printing company to do their job. Capice?
3. Look for opportunities to exchange business cards
There are many situations in which you can pass on your business card to prospective clients. You just have to seek them out. Some are staring in your face but others are, well, you have to look for them. As a rule of thumb, whenever you have a one-on-one meeting with someone new or someone you have seen for quite a while, always give him or her your business card. Why? Well, first, to reestablish connection, and secondly, to help him or her out because she might have forgotten who you are or which organization you represent. Either way, it is to your and the other person"s advantage.
Social gatherings present another good venue for you to present your cards. Be sure that you carry a sufficient number because you do not want to suddenly "run out." Conventions and trade shows are quite obvious. Conferences, seminars or forums are another good networking event.
Business cards are your most powerful collateral in your marketing arsenal. If you still are not convinced, I suggest you just close this browser
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