Building Online Traffic From Trust
Building Online Traffic From Trust
Building traffic online is easier than using traditional methods but relies on the same principle. Think about how you build relationships. You bump into someone or you're introduced by a friend or colleague. You chat a little and determine whether or not you'll meet up again or simply say goodbye. If you decide to meet up again you'll make an effort to contact that person and make an arrangement. It's the same online and it all relies on trust.
They say that the first few seconds are all that it takes for a person to determine whether or not they want to pursue any kind of further contact with another. Online, you know within seconds if you like the look of what is being offered. If you do, you'll linger and browse. In this way we develop trust in the site and ergo, its services, products and developers/owners. The simplest, most cost effective way to drive online traffic is through the development of trust.
If you consider that there are around 1.3 billion people online then you have to concede that some of them could be your ideal clients. The problem is how to get them talking to you. Daily, there are around 70 million searches done on the web. What you want is for them to find you. Traditionally you would use a myriad of different marketing tools such as direct mailers, radio spots and even television. Today, thank goodness, it's a lot easier. In the first phase of online marketing everyone pushed for a website and rankings to achieve the ideal sales but now, with Google changing the parameters of search, web blogs have come into their own.
A blog is a webpage that is changeable unlike its more static counterpart, the website. Over the past few years blogs have become commonplace and everyone is blogging. People blog about themselves, their hobbies, their business - you name it, they blog it. This has brought about a change to the way traffic moves on the web. Website rankings are driven by the number of links pointing in its direction i.e. the more links you have pointing to your site the higher up the rankings you go. Let's consider for a moment how you get links to point at your site.
You can ask for them from other site owners
You can 'buy' them
You can create them with article seeding
You can tweet them
You can social network for them
All of the above are quite acceptable, plausible ways of increasing traffic through links but none of them is a powerful as creating and maintaining a niche market blog. Why? A well created and maintained blog tells your story from a more personalised angle. A blog changes constantly according to the content you put on it. It is controlled access to your ideas, thoughts, services and products. Most importantly you can use blogging to instil trust into your target market and create a relationship with individuals who want to deal with you!
The two main reasons people search online and will want to deal with you, are for information or entertainment. If your website and blog don't offer one or both of these you will not be successful in your online marketing attempts no matter how much money you put behind it. A well presented blog is your hub of business. It is where you create your most insightful offerings and send them out to the world at large. This is what we all do when we want to develop a meaningful relationship. We give of ourselves. A static website doesn't offer that intimacy.
Within a blog you can build community and create your own network turning the rhythm from you chasing business to you being chased by those who desire to do business with you while building online traffic to your website. Blogging is also fun. It brings surprises and a constant cycle of learning as you come to interact with other bloggers. The best part about it is that's it's free from certain providers like Wordpress.com and Blogger and very easy to use. If you can use Word you'll enjoy Wordpress.
There are other elements to blogging than simply writing and posting articles. You'll need to explore the application you have chosen and create an experimental blog at first. Then find your niche and dig deep into it with each post you write. Soon, you'll be the expert in that niche and you'll be looking for others to delve into.
Creating links to and from blogs is simple.
You can comment on a post in someone else's blog thus leaving a trail to yours.
You can embed links in your posts to other articles of relevance that you or another author has written.
You can import your content on to social applications like Facebook and LinkedIn
You can export your content on to social applications like Twitter
You can get other authors to write for you or ghost blog
You can link your blog to your own website and others too
You can build an audience
All of this is achieved with trust. People like to buy from people like themselves so show yourself - start blogging or hire someone to do it for you. It is the best way for building online traffic.
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