Building Materials Giant Home Depot: Home Appliances Business, "let"
Building Materials Giant Home Depot: Home Appliances Business
, "let"
August 2007 opened in China. But Best Buy opened when the trigger home appliance chain channel hot of situation is different, as home building materials chain of Home Depot entered China, does not appear to appliance industry off any waves, six months of calm, the now, the building materials giant The appliance business was what?
Drive south from Beijing ring Chengshousi intersection east side roads with a blue stand next to sign: "Home World" in the name following the arrow pointing south, along the direction from afar, "Home Depot Po "great signs and great floor orange body comes into view?? the world's largest home building materials retail business in China Depot flagship store (Fenzhongsi shop) to located here.
Outdated piece of blue signpost prompted the people here have been owned by local Chinese home improvement retailer, "the world's" all, exactly a year ago, "home world" will be located in 6 cities in northern China for 12 stores selling to the Home Depot. Home Depot rival B & Q this in 8 years after entering China formally entered the Chinese market.
More than 50 stores in China's B & Q has raised two years ago to develop home appliances business strategy, now long died down. B & Q than half a year ago into China, the original home in China, the world has only 12 stores in Home Depot's appliance business can only "test the water" to describe, though, Home Depot's appliance market performance in North America extraordinary.
Appliances building materials giant impression A variety of reasons, Home Depot took over the family after the world's 12 stores and no subversive renovation, only half a year to complete the formal opening of the preparatory work. Therefore, the 12 Home Depot stores are now still retained many traces of the original home world. It is worth mentioning that the "electrical" reporter visited several Home Depot stores in Tianjin, at least two branches of the appliances are connected with the regional position as when the world's business.
Several Home Depot stores layout similar to the orange color of the mall-based Home Depot Internal reflect "blood orange culture" of the corporate philosophy. Such as corridor-like layout of the supermarket will be different categories of goods sold. Such as Home Depot store Fenzhongsi Beijing flagship store, home appliances is not the edge of the display area, but in the relative center position. Unlike many domestic sources will be a variety of household appliances building materials are embedded in the whole cabinet and other building materials products in the "join as a partner" sales, Home Depot will be home appliance products are divided into three vertical display, three by the middle of the hall's location, horizontal pendulum stood promotion of household electrical appliances, such as the owner of the store Fenzhongsi Tianjin Friendship Road kitchen appliances or beauty shop
Gas stoves . Beyond surprise reporters, in addition to
TV Machines and other consumer electronics, home appliances Home Depot store brands and types are more complete. GE on the door
Refrigerator Siemens 3 door refrigerator, kitchen appliances Electrolux, Panasonic
Air conditioning Mitsubishi Heavy Industries and other foreign brands have product sales, while domestic brands such as Haier, Gree, Midea, Kelon and Shuaikang, side too, the boss brands that surround us. However,
Washing machine Product almost no sales,
Small appliances Fewer species, vacuum cleaners, humidifiers, etc. to be placed into the most remote corner of the above is also covered with dust.
Careful observation is not difficult to find that Home Depot appliance business with countries the characteristics of the United States,
Suning
So very different. First, because Home Depot is building materials supermarkets, home appliances business footprint left little room for the various brands on display is relatively narrow. Therefore, each type of household electrical appliances, the single very limited number of brand products. Second, in the Chinese home appliance chain stores, home appliance brand decorating exciting, dazzling array of products, new promotions endless, even in Carrefour, Wal-Mart's appliance business areas also display new products. However, Home Depot's new small appliance area, the majority of products do not meet the current trend of older models, even some are already in the delisting of products chain store, Home Depot was able to see, but the lack of maintenance of the old style. Third, even so, the Home Depot in the home appliance price is not cheap, which makes "electric" press as a great surprise.
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