Building A Strong Online Presence For Your Organization
Almost everyone is online these days. We use the internet for everything from talking to friends, playing games, watching videos to shopping and looking up information. Whether you run an offline business or an online store, your business can reap significant benefit from being visible to this large audience of web users. You can use the internet to promote and sell your products and services to customers. Even if you run a non-profit organization, internet is still the most effective medium for disseminating information and connecting with your target audience. By having a strong online presence, customers will literally find you within 2 clicks from opening their web browsers.
Strengthening your online presence is about making it easier for people to find you and making the experience more engaging to maximize the conversion rate.
Your own website
If you have the budget you should always start with setting up your own website, which will act as the official online destination for all the information on your organization, your products and services. You should always try and give your own website a beautiful design as it is a direct reflection on your organization. Utilize images and videos to create an engaging and fun user experience. Minimize cluster and make sure the navigation system is easy to find and use. Users dont like waiting for a page to load so you should always avoid using large images and flash animations unless absolutely necessary. Your own website should have all your contact information clearly displayed. It should have at least your contact address, phone number and email address.
Online Directories
There are many online directories designed to help people find local business. You may find niche directories dedicated to the industry your organization operates in. They are particular useful for people looking for a specific type of product or service. There are also many general business directories. These directories are usually free for organizations to create an online profile. By creating more profiles, more potential customers will be able to find you.
Social Networks
Social networks are websites where people like to hang out, catch up with their friends and share news and updates. Many social networks allow businesses to create profiles that can be used to publish photos, events, news updates and interact directly with people interested in their products and services. It is a great tool for creating exposure and generating sales leads.
Although managing your online presence can take up a lot of time, the results will be worth it. You will be able to generate more awareness for your organization than traditional advertising channels at a fraction of the costs.
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