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Broadband - And Before Apple Rolled

Broadband - And Before Apple Rolled

A few short years after 3G service brought us anytime

, anywhere broadband - and before Apple rolled out its 3G iPhone - 4G networks began raising the bar in select markets. This latest evolution in wireless networking offers faster wireless data transmission speeds, vastly superior coverage, and support for a new generation of mobile applications and services. Unfortunately, few if any carriers have recouped the significant investments they have already poured into their 3G networks. So do we really need another wireless technology now? Most industry analysts and economists say yes.

Consumers and mobile workers are becoming increasingly dependent on high-speed broadband access. Users have come to expect constant accessibility and responsiveness?whether in or out of the office. Industry analysts estimate that the mobile workforce could exceed 800 million in 2009, and these workers spend as much as 40 percent of their time away from their desks. Emerging Internet applications like VoIP, virtual collaboration, and rich video and audio content such as Webcasts, training, and business presentations are accelerating the demand for increased amounts of bandwidth.

The bottom line? Faster, more available wireless access made possible by 4G technologies will help users increase productivity, reduce costs, and improve customer satisfaction. The decision is no longer if - but when to introduce 4G into your enterprise.

What Should You Do Now in Anticipation of the 4G Technology Shift?

Faster, more available wireless access will usher in an era of pervasive mobility that will change the way people interact with each other while they're on the move. While you may not deploy 4G on a broad basis until 2010 or later, now is the time to begin developing your company's mobility strategy. You can start by determining where 4G fits in to your existing mobility options, and ensuring you have the appropriate amount of lead time to develop and test applications that will be unique to your business.

As with 3G mobile broadband, 4G access will come at a price. Companies will need to put strategies in place for managing their 4G costs, including:

- Make sure employees who need 4G access have it. This will help dissuade them from buying more expensive individual 4G subscriptions and burying the costs in expense reports.

- Outfit each mobile worker with a combination of mobile broadband technologies, such as 4G, Wi-Fi, and Ethernet. Better yet, give them an integrated client that simplifies connecting to each network type. Whenever Wi-Fi or Ethernet networks are available, users should then be able to seamlessly connect to them instead of pricier 4G. A single client will reduce access and IT support costs.

- Buy 4G access in bulk to net attractive pricing and additional discounts. Corporate users can then share a pool of megabytes. Not only will this reduce access costs, it will help companies avoid overage charges that often occur with "fixed-rate" individual plans.

- Integrate 4G technologies with your existing user database. This will eliminate the need for redundant management while allowing employees to use their existing corporate credentials - to reduce ongoing IT and help desk costs.

4G networks are the logical evolution of wireless data services. 4G will offer significant value to enterprise customers and should be part of your enterprise mobility roadmap. The transition to 4G will occur over time and should be viewed as a complementary technology, rather than an either/or proposition.

by: vishu01
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