Brief About Ppc And Cpc
Pay per Click or PPC services is a common term used for Internet advertising in Google
and others where the advertiser pays each time when someone clicks in an advertisement from their Web site. The cost incurred for each click is called Cost per Click or CPC. The most popular PPC services include Google Adwords, Yahoo! Search Marketing and Microsoft adCenter. To get into this service, the advertisers generally bid on keywords relevant to the target market.The Websites gets the benefits of PPC advertisement services when a keyword question meets the advertisers keyword list and subsequently the user clicks on the landing page links. Such advertisements appear in Google as sponsored ads or sponsored links. Some of the basic advantages of PPC services are the following:
Complete control over the budget
Changing the budget at any time by changing the bidding sum
Provision to fix the budge on a daily basis
Add, delete or modify ads any time
Enables the company to target local customers through prominent search engines like Google
PPC services implement the so-called associated model, which provides purchase chances whenever the people are browsing. It does this by extending the monetary bonuses to the associated partner Web sites. The associates facilitate point of purchase for the advertiser. If an associate does not yield sales, it implies no cost to the merchant.
Cost per click (CPC) is the sum of money the advertiser pays for search engines or other Internet publishers towards a single click on its advertisement which brings at least one visitor to its Web site. Cost per click depends upon the search engine and the competitiveness of a particular keyword.
There are two primary models for finding the CPC: Flat rate PPC and Bid based PPC services. In both cases the advertiser should consider the possible value of a click from a source.
In flat rate model, the publisher and the advertiser agree upon a fixed amount which will be paid on each click. Flat rate CPC is comparatively lower, so advertisers can get maximum results by investing more. In many instances the advertisers can manage low rates by committing a long-term or a high-value contract. The flat rate model is common for comparison shopping engines, which publish the rate cards.
Under the bid-based models, the advertiser signs a contract, which entitles them to compete with other advertisers in the private auction hosted by a publisher or the advertising network. The process is managed through an automatic bid process wherein the advertiser bids for the keyword whenever a search query appears for that particular keyword. The ad with the highest bid shows up in the top of the ad list, followed by others in the decreasing order of the bid.
Advertisers pay for PPC Advertising Services based on the amount they bid. PPC can be made more successful by implementing the automated bid management system. These systems can be deployed by advertisers as well as publishers. These tools allow for large-scale bids, and yield better results for companies.
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