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Brand Reputation Management: Protecting Your Companys Reputation And Image Online
Protecting online brand reputation has become one of the most important functions of online enterprises
. The online market is becoming more vibrant as well as competitive with every passing day. New players are added everyday with many organizations extending their businesses to the online world. At the same time, the number of online users (read customers) is also increasing at rapidly. People go online looking for products and services. They also look for the best brand in the market before taking decisions. Since most of the products and services look alarmingly similar, it is brand reputation which is the deciding factor in influencing a customers decision.Building up and protecting brand reputation online is also important because of another very important factor. The reputation of your brand is one of the criteria of search engines rankings. Major search engines take into consideration your brand reputation in the industry while assigning the ranking of your website on the search engines result pages. This means higher the reputation, better is your sites ranking. And considering the fact that more than 80% of the online traffic originates from the search engines, your sites rankings can well decide the fate of your business. Higher rankings mean your business is exposed to maximum online users who can be your clients, customers, or partners.
Once you have established a respectable brand reputation online, it is also necessary that you keep monitoring it. Brand reputation monitoring is important because your brand can come under attack at any time from unexpected quarters. At all the time, you should keep in touch with your customers to ward off possible damages to your image. For doing so, you require a sound brand reputation management system in place. Such a system requires you to set up a company blog. The blog is the best platform for PR exercises. You can post companys announcements, new policies, product launches etc. on the blog. Users also get a chance to interact by posting comments on postings. This way they also feel cared and given special treatment. Also, active participation on social networking sites helps.
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