Boutiques Prepare for the Holiday Season
Is it that time already? Boutiques and retail stores everywhere are getting ready for their busiest time of year
. The holiday season is the perfect time to make extra sales and finish out your year. Looking for information on how to make your holiday season a productive one is a smart move. Customer trends change from year to year, so it could really pay off to play to the customers' needs. Use these tips to get your boutique ready for the crowds, draw them into your store, and turn interest into sales.1) First, you should do some research on your competitors. It can really pay off to keep a file on each of your biggest competitors so that you can track their trends from year to year. If you are able to predict what promotions they are having and when, you can plan ahead and hopefully turn some of their business into yours.
Keep track of their promotional offers and try to keep an eye on how much foot traffic they're receiving. You may notice that some promotions work better than others and save yourself some trial and error time and cost. Knowing what types of sales or promotions work best for your target market is valuable information to have.
2) Find ways to turn your current customers into advertisers for your business. You may want to offer discounts for customers that provide their e-mail addresses or friend and follow you on social networking sites. You can keep in touch, informing them of your promotions, and improving your turnout for special events. They can share your information with their friends and advertise for you for free.
3) Make sure that you give your customers something to talk about. People love to spread the word when they receive special treatment, special deals, or just good old fashioned customer service. Go above and beyond when assisting your customers. If they ask where something is, get it for them and tell them about it, instead of simply pointing and saying something like, "It's over there." Small gestures like this can really contribute a lot to a customer's shopping experience.
4) When it's time for the holidays, make sure that your store is ready. People don't want to order things because they might not make it in on time. They are generally out shopping for gifts and want to feel like they got their shopping done. This is one reason that it is really important to make sure your store is completely stocked. If a customer even gets the impression that you are running out of sizes on one thing, they could decide that it's not worth their time to continue shopping there.
5) Make sure that your store doesn't look like it might be a hassle to find anything there. Holiday shoppers want to be efficient with their time and do not want to waste precious minutes digging through crowded racks. You can make the most of your space, display things in a way that makes it easy for customers to see what you have, and turn boring clothing racks into interesting visuals by utilizing slatwall.
Slatwall can be installed on the walls and allow you to hang things up to the ceiling. This puts your merchandise up high enough that customers can see it from far away, even if they haven't entered the store. You can use slatwall accessories to make the slatwall display interesting. Make your walls always appear full, even when they're not, by swapping out large hanging bars for shorter ones when inventory runs low. You can use slatwall panels to create displays for your special holiday accessories and place them where customers are sure not to miss them.
Boutiques Prepare for the Holiday Season
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