Book Distribution: Reaching Book Retailers
The process of publishing a book is not as simple as finding a publishing company and having your books printed
. Whether you go the traditional publishing route or opt to self publish your manuscript, the important thing is to make sure your book reaches the right book retailers. It has to be marketed and given the relevant PR attention also to make sure your book gets ample visibility and shelf space at the many different kinds of retail avenues.One of the main aspects to consider, pretty much right from the start when you are choosing a book publishing company, is whether they offer the right book distribution services or whether it is something you will have to work on yourself. This is one major arena where traditional publishing houses trump self publishing, since print on demand publishers rarely have the reach if ever to distribute your books and get them through to the right channels; a factor that will greatly affect the commercial success of your book. Besides to get your book distributed you will need a lot more than just great writing; impactful copy editing and great cover design are other factors that will make it worth the process.
When it comes to dealing with book distributors in India, or any other competitive literary market, working with a publishing house that has strong distribution network as well as robust production and editing services is probably your best bet. Once, the book reads and looks the best it can be, it should ideally be distributed through retail or sales networks depending on your genre like varied retail bookstores and bookshops, online bookstores, institutional book sales etc. And of course, today book distribution has definitely reached the digital age and online or phone ordering and retail via e-commerce websites etc. are appropriate avenues to consider. You will also find publishing companies in India who will enhance the distribution process of your book, by making it available in digital form for devices such as the iPad, iPhone, Kindle, Android phones and the like.
If you want to achieve commercial success it is not enough to just make sure your book finds its way to a few book retailers. Contemporary and innovative book distribution processes though a variety of networks is definitely the call of the day, when your title is going to be competing for customers and readership, virtual and actual shelf space and visibility among the sea of new publications that seem to crop up time after time. Even if you have written a masterpiece that will blow peoples socks off, if it is not distributed properly it will probably be more prone to being that piece that is collecting cobwebs at the back of the store.
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