Best products to promote online
So what products should you promote to maximize sales. Any successful affiliate marketeer will tell you that you can make 1$ for each person on your opt-in list.
I wish I had a dime for every time I've been asked, "what's the best product to sell online?" I also wish I had a nickel for every blank stare I received when I answered: "That's simple: information." I'd have enough money to finance another start up or two.
As more and more entrepreneurs move to the Internet seeking their fortunes, "What's the best product to sell online," has become the number one business question of the decade.
The next question is always: "Why information?" Again, the answer is simple: because no other type of product is easier to create, faster to bring to market, easier to distribute, and potentially more profitable.
Many info products net as much as 75% to 95% profit on the initial sale after all costs have been deducted. And residual sales to established customers can offer 100% profit.
Informational products come in many forms. An info product can be a digital book (e-book" is the accepted term), a digital report or white paper, a piece of software, a website, a newsletter, etc. Any product that is informational or informative in nature can be considered an info product.
Here's why information is the best product to sell online:
Fast to create, fast to market
Forget a product development cycle that is years in the making. Forget an intense design and costly manufacturing process. I have literally created info products in as little as two hours and had them generating revenue shortly thereafter. If you have an appealing topic and a computer, you have all the tools you need to create an info product.
No inventory to stock
Forget filling your garage with boxes of cheap watches and cases of mega vitamins that you will never sell. When you sell information there is no inventory to stock. Your product is digital (I like to call it electronic air) and requires no space in your garage, just a little space on your computer. One of my most successful info products is a 30kb e-book that requires almost no space at all.
Low start up costs
When you sell information you can literally create a product for next to nothing. If your product is an e-book the only investment required will be in the time it takes to put words to digital paper. If you become an affiliate marketer of someone else's info product your investment can be zero.
You can automate the sales and delivery process.
Thanks to internet technology you can sell info products 24 hours a day, 7 days a week, and never lift a finger. In fact, you don't even have to be awake or at home to make money with an info product. I know many successful info entrepreneurs who are getting rich despite the fact that they work as little as an hour a day.
They check the website and their email, then go play golf or hang with the kids for the rest of the day. You can completely automate the sales and delivery process so your website does everything for you.
An automated website can give a potential customer your sales pitch, take the order and process the payment, deliver the product by email, and even follow up in a few days to make sure the customer is satisfied and offer to sell them additional products.
You can offer immediate access or delivery
Online consumers are an inpatient lot. They want things NOW! These are people who stand in front of the microwave impatiently tapping their foot and frowning at their watch. Selling information is the best way to give your customers immediate satisfaction. As mentioned earlier, an automated website can process the order and payment, then immediately email the download link for the product to your customer.
There's no shipping and handling
One of the things I never liked about selling hard goods was the manual process of taking the order, running the credit card, placing the order with a drop shipper or filling the order of my stock. I hated finding a box and packing peanuts and printing the label and taping it all up and lugging it to the post office. Every minute I spent filling orders was time that I was not being compensated for, therefore, my profit grew less and less with every minute spent on shipping and handling. Informational products require no shipping and handling. Most are delivered by email. In the time it takes you to click your mouse, you can deliver an info product.
What if you don't have your own info product to sell?
This is one of the most appealing aspects of selling information. If you don't have an info product, creating or finding one is much easier than you think.
Sign on with an affiliate program and sell their info products.
There are thousands of companies that sell informational products and most have affiliate programs that you can sign on with. Becoming an affiliate basically means you become a reseller of the company's products. You promote the product, you make the sale, the company delivers the product, and you earn a commission.
The key to creating a successful info product is this: the information must be worth far more than the price of the e book itself. If you're charging $27 for your product, it must give the buyer many times that price in perceived value.
Here are some tips for creating a killer info product:
Niche It - Make sure you are targeting a highly defined niche audience... don't try to sell to everyone. You can get a lot more money showing life insurance agents how to find more customers to buy $250,000 policies than you can trying to sell a product on generic sales skills improvement.
Hit Their Pain - Make sure your info product hits a painful problem that members of your target audience will do just about ANYTHING to solve. The more intense the pain, the more they're willing to pay to get rid of it.
Give Them A Taste - Give people a taste of what you offer in your info-product by giving them a sample. Just like the wholesale clubs get you to buy tater-tots in a 50 lb. bag by giving you one to try, you can induce people to buy your information by letting them read the first chapter or listen to the first few minutes of an audio.
Entertain Them - People hate to be bored. Increase the power of your product by adding humor, drama and other entertainment elements that make them want more and more. This will not only help with future sales to satisfied customers, it will also keep your refunds down and increase word of mouth advertising.
Keep it Evergreen - Don't make the mistake of creating a product that hits a fad or a fleeting market. Create info-products that can be updated with very little effort. This allows you to create a product once and keep the sales rolling in for years (literally) to come!
Best products to promote online
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