Best article to promote a product online
Best article to promote a product online
Writing articles is an art. However, we should take into consideration certain things when we are writing articles for publication online
1. Select best keywords: It is better to select keywords with least number of google search results. We see this advice every where. But, I feel, while following that advise, we also should keep in mind that those words should be as popular as possible. Because, if a set of keywords has ZERO search results, there is every possibility that those keywords will be used less. Our aim of using keywords which yield least search results is that when some one enters the keyword for search, our article should come in the first page. However, if the keywords are very odd that the chances of someone entering are very less. It will be of very less use. So, we should select a keyword very carefully.
2. Keyword number: Don't dump all keywords into your article, use carefully.
3. Selection of the product: It is always good to select a product you like. This will increase your interest in writing good about it. Select a good product, that really works. Otherwise, people lose trust in you. If only one product sells, it is not of use to you.
4. Information about the product: Visit the product manufacturer's site and note down the information. Here you will get lot of good information. That will help you in giving interesting and useful information to the target people.
5. Body of the article: Don't keep too much information. Never keep the text much. It depends on the targeted buyers also. Because, these days people may not care to read pages, on web in general. They mostly scan. That's it. So, make article in such a way that, when they scan they find interesting points highlighted or bold or can be easily found.
6. Resource links: Give good links for more information and resources.
7. Sequence of points: Put all points and information in such a way that they are in a series and lead to purchasing the product. Make it in such a way that taking more time to buy it is a harm.
8. Opinions: Never forget to include the good opinions of great or popular people about the product.
9. Discounts: As far as possible, give them a discount if they buy from your site. Otherwise, they might close your website, go directly to the manufacturer's site and buy it. Drive them to click in your article
But, one needs to know several items and use of certain tools specifically to promote a product, you may find at a click distance
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