Best Buy, Gome, Suning Supplier Dorset Operators How To Respond
From the United States
Home Appliances
Retailer Best Buy appearance Beijing Scitech Shopping Center gave rise to a lot of attention both within and outside the industry, but I learned the truth, perhaps thinking the industry deserves.
Earlier there were reports that Best Buy will be held in November stationed in Beijing Scitech basement level, pull off into the Beijing market. Best Buy lease the basement level, an area of 800 square meters. Best Buy entered after the sale will be mainly high-end home appliances, officially opened in November.
I contacted the Best Buy on this Chinese company responsible person, the person said, will be made after consultation with the Dorset area to unify the official press release. I received a press release entitled "Scitech Shopping upcoming high-end consumer electronics stores shop", the title of Best Buy is not the word.
Dorset
both Best Buy and confirmed, Scitech Shopping Center will soon open top appliances, and high-end consumer electronics stores shop. "Shop in shop at Scitech Shopping Centre, second floor, with a total area of about 488 square meters. Continuation of the existing business positioning Dorset, mainly for capital, enjoy the pursuit of high-end luxury crowd, to meet their consumer demand for gourmet living shop in the store will display and sell from the world's top brand home appliances and consumer electronics products to perfection yet. Best Buy has been identified as Dorset supplier. Dorset in this high-end customers will enjoy exclusive top home entertainment and audio-visual audio-visual experience, Fun elegant digital life. "
I recently came
rushed to Dorset, in the basement level, I see that on the down escalator at the north side of hundreds of square meters of area being closed decoration. Notices outside wall decoration shown here will be a home appliance area, notice there is no "Best Buy" words.
Not difficult to see, this "store-store" may be operating from Dorset, Best Buy only "supplier" status, therefore, not really Best Buy store in Beijing in the market out of its own stores, more of a market test the behavior.
As a senior industry observers said Luo Qingqi, a few years ago Best Buy to open new store in the Chinese market were frequently frustrated by the Ministry of Commerce is actually the absence of permission, not "learn to fill in a form." In my opinion, Best Buy several years to learn, have learned how to adapt to China's national conditions, and therefore its plans to accelerate store openings in China are normal. Best Buy recently announced store opening program shows that the main focus of its new store in Shanghai, while Beijing does not plan this year's shop.
Face of attacks appliance chain, domestic appliance chain has claimed that "So far, Best Buy has not arrived yet, as when one of our opponents, not to let us adjust the business strategy to deal with when If this is a waste of bullets we had, "but on the other hand, they also began testing all. State United States was in 2006 experiments in Shenyang and Beijing, "Eagle Electric", trying to create similar high-end appliances Best Buy store brand, but then gave up to continue testing. The news that recently, some home appliances stores began to try to transform a small number of flagship stores for the high-end home appliance image.
The author believes that the test for Best Buy, several major domestic home appliance stores should adopt measures suited to local conditions. In Shanghai, Best Buy will soon have several stores, a local country U.S.
Suning
Paradise and other appliances may wish to maintain the overall retail market in the absolute advantages, with high-end appliance store to open flagship store image, and in the Beijing market, Best Buy shop still no clear plan, Suning and other countries may wish to medium and large U.S. in-depth investigation to understand the needs of high-end consumers, have lethal injection for the future preparation bullets do.
For Best Buy's own example, I'm also continuing to adapt to China's national conditions, to learn about different parts of China what difference the high-end consumer demand, and thus to develop differentiated strategy, perhaps, in the shop location Select, store product selection, shop fitting style, service and other areas should be differentiated.
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