Best Buy Adjustment Mode Display Of Goods Is Not Optimistic About The Industry - Best Buy, Five Star
Recently, the world's largest home appliance chain retailer Best Buy said publicly
that the United States, its first brand store in China last week of this month trial operation in Shanghai. The new store will take "products displayed by category rather than brand" approach. It is understood that this manner of goods on displaySuning , Eagle and other domestic appliances stores also being tried, but has not been able to implement a large area. The industry recently interviewed said that the display mode change, not just as simple to adjust product placement.
In Supermarket Bought Youyanjiangcu, people can easily shelves adjacent to compare prices of similar products, quality,
Package And so on, but if you think of home appliance store to buy a 42-inch
LCD TV , We must exhibit a number of brands crisscrossing the end result is often someone's promoters also good things about who will buy. Why can not such as supermarkets, appliance stores by category display the same commodity?
Konka Flat general manager Dan that the Best Buy in North America, the dominant position occupied channel has been bought out by one way and supplier of goods to
Cooperation And has no extra charge to the business, so goods stores in full accordance with the marketing strategy and how to help the overall profits for store display. At present, China's home appliance chain and the supplier has been in a game among the competition between the domestic channels remain in the position also choose the size of the original phase space, more need to rely on suppliers to develop and strengthen.
Is well known that the cost of these shops and has become the traditional home appliance chain enterprises currently the biggest source of profits. Currently, the domestic home appliance chain enterprises profitable type of financial models is called, by the upstream shift of funds made
Real estate High-profit industries, manufacturers contradictions become a common problem with the industry. Therefore, to change the display according to brand the way to change channels, the current profit business model.
In addition, the display manner of goods to another business model also requires the introduction of?? Promoters hired by the home appliance stores. Beijing Sino Market Research, Ye-ping, deputy general manager, when the market's sales represent only the interests of a certain brand, it is
Consumption Guarantee that the recommendations were fair and reasonable, and when the sales representative of the interests of the entire mall, he could only provide consumers with objective science of shopping options. But the reporters found through interviews, most manufacturers would not easily give up this sales model, a
Air conditioning Enterprise Sales General Manager Mr. Zhang said Beijing, home appliances store promotional staff is an extension of corporate brand image, the manufacturer thus has an enterprise product and image display, consumer advice and recommendations to understand the platform. And
Siemens Responsible official of the Beijing Branch Yue Yan said that regardless of the initiator of this form of marketing who is the manufacturer of its existence, or more good than harm.
Present, Suning stores, Chaoyang Road, Beijing, Eagle stores are used similar to Best Buy's merchandise display mode, but only drop in the ocean. Industry experts pointed out that the appliance store display mode change, not just adjust the placement of goods so simple, it requires a deeper level of marketing changes, channel providers and manufacturers need to reach a consensus, it will be a long process.
[Key words]: Best Buy Five Star States United States
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