Therefore a banner ad design is still very effective when being placed at the top
, rather than the bottom of a page. However, placing your banner ad next to right scroll bar is very much effective, as web sites visitors will hardly miss it. This placement might generate more clicks and increase web site traffic compare to those ads placed on the top of the site. This represents great news for web owners working on a small budget, for Internet banners on the right side of the site are usually smaller, meaning cheaper advertisement. Use banner ad designs in a smart way, dont assume you need to get the biggest Internet banner on the top of the web site to get results.