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Backlinks - Building Blocks Of Your Online Presence
Link building is the most critical component of Search Engine Optimization (SEO)
. It involves the acquiring links through various means such as article submissions, bookmarking, reciprocal link exchange, directory submission, blog and forum posting. SEO services are sought by businesses and website owners to increase the popularity of their websites on the Internet by ranking in top pages of Google search engine results. The creation of several inbound links pointing to your website also assists your pages get Google page rank apart from ranking higher in search engines for the keywords/keyphrases you are optimizing for. It is generally believed that 1-way links are much more valuable than reciprocal or 3-way links.Before commencing on any link building activity, a study of website targeted audience need to be conducted thoroughly. It helps in determining where a SEO Consultant wants to place backlinks to a site. A well placed link can bring loads of traffic back to your site which is interested in your products/services or content. A targeted and relevant traffic means more sales queries and conversions.
The most beneficial links are 1-way links. One ways links are links which point to your site without your site having a link back to other site. Search engine algorithms give more weightage to such links and hence, acquiring such links has become a top priority among SEO companies. Few methods of getting one way links is to posts articles to article directories. The articles should have links to a website with keywords in anchor text in body or resource box of the article. The article should be highly relevant and informative as this increases the popularity of the article and more traffic. Many times, a good article is syndicated by other websites. This means that along with your article, the links embedded with the content will also be posted on many sites. Link building through articles is one of the best, time tested and economical methods of building backlinks. Apart from just backlinks, good quality articles can also establish a website's or author's reputation as been an expert in the said field. This will enable a website to stand out from hundreds of other sites.
Another often used method of link building is through three way link building. This involves one way link between at least 3 sites. Though, not as useful as it was few years back, it is still very popular. Other links building methods include blog posts, forums posting and videos etc. which we will cover in our next article.
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