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B2b Marketers: Ring Out Your Lead Generation Bells During The Holidays
The holiday season is well and truly upon us. In a few weeks, decision makers will be out on vacation and inside sales marketing companies in Australia are doubling their appointment setting efforts while prospects are still at their desks. As we know, business does not pick-up very well during the holidays (well, unless youre selling toys and candies). But in B2B marketing, there wont be much success in terms of inside sales lead generation. You see, it is tough being a lead generation firm during this time of year.
So, what should you do? Should you hang up that telephone, send your telesales agents home, and go into hibernation for the rest of the holidays? Or would you rather cast your net in hopes of catching a few worthy B2B sales leads? The hard truth is -- lead generation indeed slows down when Santa comes to town. So dont be surprised next time when you hear inside sales representatives wishing Santa was dead or that there was no Christmas at all!
But, as far aslead generation appointment settingis concerned, B2B marketers and inside sales solution providers in Australia still have reason to be merry for Christmas. In fact, if you are really serious about business, you can turn what others like to call a lean season into some pleasant holiday surprise. Here are a couple of tips to help us inside sales professionals bring in more qualified sales leads during the holidays:
Business as usual.
The holidays can be a sad time for us appointment setters and telesales professionals because it feels like everyone (especially retailers) is having a big party while we watch outside in the cold. However, B2B marketing campaigns must never stop. Instead, inside sales professionals and telemarketing firms must keep on optimizing their campaigns and do business as usual. Keep contacting and sending messages to prospects, put your professional telemarketers to work, and make your accounts look as good as they can until everything gets back to normal.
Offer discounts and freebies.
During the holidays people look forward to discounts and free stuff. Who doesnt love a good discount, anyway? So instead of doing the usual things to generate business leads and B2B appointments, try lowering your prices and offer exclusive giveaways. For example, you may offer a chance to win a holiday shopping spree for prospects who subscribes to your weekly newsletter or complete an online or telephone survey.
When lowering costs, do not worry about how much you slash off because with so many who want to take advantage of a good buy, you will easily make back the difference in price and even earn a good profit in addition to getting new customers which in itself is a huge bonus.
Again, holidays can be a sad time for lead generationappointment setting firms, but bear in mind that it wont last forever. New Year is just around the corner and now is the best time to step up your lead generation campaign and prepare for greater business opportunities that are coming in a few weeks.
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